One of the things I am most excited about for the release of my new book The Ultimate Guide to Music Publicity are the contributions from dozens of music publicists, industry colleagues and major players in the realm of music publicity. No book on music publicity would be complete without including SubmitHub.
When you preorder the book you will get entered into my raffle to win a free deluxe music publicity campaign.
What should artists do before they sign up and start submitting on your platform?
First and most important: set your expectations in the right place. There are hundreds of thousands of passionate and talented musicians out there trying to do the same thing as you (500,000+ artist profiles on SubmitHub in 5 years). Yes, your song is great, but many of theirs are too. And not everyone’s going to get the pie they’re hoping for.
Secondly, understand that SubmitHub is not a get-famous-quick scheme. It’s best approached as a “directory” of passionate music curators. Our job is to make it easy for you to choose who to send your music to, and ensure that they actually give it genuine consideration. Outcomes after that are based on the subjective take of the recipient, and you should anticipate that the majority of the answers you receive will be “thanks but not for us.” As mentioned above, you probably won’t get the whole pie, but if you focus on the little victories, you’ll find yourself with a nice slice 🙂
How important is having a strong social media platform or a lot of streams before they come to Submithub?
Not even remotely important. We place emphasis on the song itself rather than the background of the artist. In fact, I’d go so far as to say that many curators prefer to find undiscovered artists — street cred is important, and there’s nothing a curator enjoys more than being able to say “I was sharing their music before they got big.”
If I am an artist who is making music that is not very trendy can I use Submithub? – Smooth jazz, cinematic classical, and traditional singer-songwriter, for example.
Yep, at this point there’s a little bit of something for everyone. Obviously some genres are better-represented than others in the digital world (classical, jazz and classic rock being under-represented). That said, we’ve got 1,750+ active curators, influencers and record labels, so even the niche genres have someone to send to.
How many submissions should I invest in to see results?
It depends on the results you’re looking for. The only thing we can guarantee you is a transparent and fast “connection”. From there it’s entirely up to 1) your song and 2) whether you managed to get it to the people who will like it. And that can be tough.
I’d strongly recommend starting off with a smaller spend — somewhere between 10 and 30 credits — to get your toes wet. Your first few submissions are likely to be your *worst*, and there are definitely many lessons you’ll be able to learn along the way.
What is your advice for DIY musicians just starting out with your platform?
SubmitHub is 5 years old. There are tons of musicians who have tried and failed (or succeeded), and many of them have shared their experiences and tips. So my advice for those just starting out is to do a bit of research beforehand. Two links I’d recommend:
- A great podcast an artist recently did about how he managed a 68% approval rate
- A video by a playlister & artist sharing his tips and techniques
Should an artist who has a small following of >10,000 try to secure a premiere in 2021?
Oh gosh. I’m pretty averse to premieres in general, but that comes primarily from the blogger’s perspective where managing those schedules tends to lead to more effort than its worth. As an artist, a premiere can help give you a slightly leg up as far as incentivizing someone to provide coverage. But beyond that, I’m not sure it’s a huge draw these days. It’s great to be able to share “victories” with your audience, but they’re not going to care whether it was a premiere or not.
Anything else you’d like to say to a lot of indie artists about the publicity process in general?
It’s rough. I think one of the best things you can do is show your existing fan base that you’re finding success — by sharing the blog posts and playlists you’re included in. It gives them ‘social proof’ that they’re not crazy for loving your music; clearly everyone else loves it too.
Ready to learn how to master your own publicity? Pre-order The Ultimate Guide to Music Publicity! Out on 6/17.