Summer is GOING DOWN! As we reach the end of a Global Pandemic, increasing likes on social media and up your engagement are possible in more creative ways. I know it’s difficult to focus on interactions with fans on social media when all you want to do is...
Here at Cyber PR Music, we specialize in digital PR and strategy for musicians, so we know a thing or two about building and sustaining artist websites. You’re about to learn 7 critical things every musicians website must have. All of the artists mentioned in...
Last week I had the pleasure of joining Michael Warner, author of Work Hard Playlist Hard, for a chat on his Twitch channel with the subject of the Path to Playlists. You can watch the whole interview here. We discussed a lot about my upcoming book The Ultimate Guide...
One of the things I am most excited about for the release of my new book The Ultimate Guide to Music Publicity are the contributions from dozens of music publicists, industry colleagues and major players in the realm of music publicity. No book on music publicity...
This is an excerpt from Ariel’s 5th book The Ultimate Guide to Music Publicity. Writing The Ultimate Guide to Music Publicity got me thinking about all of the forms of communication that musicians must know how to navigate which also fall under the category of...
Every publicist can tell you there are certain questions (actually they show up more as orders) we always dread. When I started 20 years ago it was: “get me in Rolling Stone.” Then, for years it was: “You are going to service my CD to Letterman and...
