About Cyber PR

Serving indie since 1996.

Cyber PR is music publicity, artist development and marketing strategy firm serving musicians and music-related brands. We create long-term marketing plans called Total Tuneups, coach artists through the new music business, strategize on social media and help with all things organic fan growth related.


Meet The Team

Women (and Mecca) Getting Sh*t Done

ariel hyatt

For her entire adult life Ariel has been a cheerleader for independent artists. She adores the challenges that today’s music business presents and she leads her team to help clients come out ahead. She is known throughout the industry for her books, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000 creatives helping them take control of their marketing. She’s the author of 6 books on marketing, crowdfunding, social media, and publicity for artists.   She enjoys her toddler, her cat, cooking, and discovering esoteric music blogs.


Follow her on Twitter:http://twitter.com/cyberpr | http://twitter.com/TheHunterCat

View her full press kit here

Melissa - Website Graphic
Melissa has been working with Ariel for more years than either of them can remember! She’s an accomplished music publicist who has worked for countless artists, labels, and music-related brands.  She has a knack for discovering up-and-coming music blogs and getting in on the ground floor before all the other publicists discover them. When she’s not pitching or writing She’s working on some of her unique illustrations and hanging with her King Charles Spaniel Zoe.

Brooklyn-born and Long Island-raised, MeccaGodZilla is a music producer, MC, visual artist, and label founder. He serves as a music production teacher and United States Cultural Ambassador of Hip Hop for Next Level USA, a U.S. State Department initiative whose mission is to use art to foster cross-cultural creative exchange, promote understanding, and facilitate conflict transformation while supporting the professional development of artists. Mecca releases music through his indie label, MANAFEST VISION, owns a streetwear brand called “arigatz,” and is a plant-based activist collaborating with Black VegFest (NYC) and Plant Based News (UK).

abbey olson

A Scottish musician who studied classical piano at the Univ. of Glasgow & UNSW Sydney. A child of the 80s, she grew up listening to Madonna, Wham!, David Bowie & Fleetwood Mac. She played Irish fiddle in the London-based band Woodsmoke. Sarah has worked at the BBC in media rights and talent royalties and helped to digitize much-loved programs including Top of the Pops. As an experienced writer and creative, she enjoys discovering indie artists. She’s based in Barcelona and likes traveling, local cuisine, & spending family time. 

Cyber PR Team Liana
Liana is a musician, business owner, and mum of 4. She started her music career as an intern at the renowned Kajem Victory Recording Studio in Philadelphia. Wanting to be more than an assistant engineer, she pursued an education at NYU and the University of Pennsylvania, and then MI in Hollywood to study voice. Under the name Leiana, she has released three albums, with the third on EMI. She toured extensively throughout the US, UK, and Japan. Now in The One2s with her husband, they have released two EPs and an album. They are owners of RPMusic Studios- a recording studio that provides educational content through its blog and YouTube channel. 
suz paulinski

Suz is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping creatives with time solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance. Her first book, The Rock/Star Life Planner, now in its fourth edition, is a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest blog posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and on her podcast Music-Preneur Mindset.

Cyber PR Team Liana
Ali is a seasoned professional with a rich musical background. She was raised off Outlaw Country and Lilith Fair. Over the last decade she has released 2 EPs and 2 LPs and is currently releasing singles. She’s an active member of the ever evolving industry from having placements on TV to serving as a Grammy U Mentor. Armed with a BFA and MA in Art Education, Ali had a past life as a visual arts teacher. She’s a practiced tarot reader and shameless cat lady.
suz paulinski

Northern CA native Mike, a multifaceted singer/songwriter/producer, has navigated the diverse life of an indie musician for 25 years. His achievements include award-winning pop songs, film scores, session work (singing, guitar), album reviews, and artist interviews (Green Day, Radiohead, Eric Clapton). Educated in music marketing (Berklee, John Oszajca, Indepreneur), he’s passionate about mentoring musicians. Often, Mike’s outdoors in Lake Tahoe, hiking or biking with his family.

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the royal brothers band

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