About Cyber PR
Meet The Team
Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, an artist development, social media & content strategy firm based in New York City. Her agency advises on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her newest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon in the music, investing and entrepreneurship categories.
View her full press kit here
Acting as the first voice you may hear at Cyber PR, Jamie loves getting on the phone with artists to collaboratively create a plan of action. Jamie is a rockstar at writing personalized, effective Total Tuneups that focus on helping musicians strengthen social channels, expand fanbases, and further develop their artistry. She’s masterful at planning release rollouts and 12-month plans. She’s a born and raised NYC woman from Queens who holds a Public Relations degree from Iona College, minoring in Writing. When not working, she enjoys seeing live music shows, discovering new music, reading romance novels, and spending time with her mini-dachshund puppy, Rori. (Who may or may not be named after Gilmore Girls)
Suz is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping creatives with time solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance. Her first book, The Rock/Star Life Planner, now in its fourth edition, is a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest blog posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and on her podcast Music-Preneur Mindset.
Kayla’s passions in life are music, art, and media. She’s a whiz at website building and creates beautiful sites and social posts that are effective for musicians while keeping a keen eye on brand and narrative. She holds a degree from Ramapo College in Visual Communication Design. When not managing campaigns, Kayla spends her free time seeing live music and runs her live music blog Concert Crack.
Brittany Mazzurco Muscato is the driving force behind the social media success of various artists and non-profit organizations. Brittany is a formally-trained opera singer but found her true passion working behind-the-curtain helping other musicians. Since she started with Cyber PR in 2012, Brittany has worked as a social media consultant, digital marketing specialist, creative consultant, and branding director with a variety of companies and clients. An educator at her core, she specializes in teaching her clients how to achieve their goals with memorable, engaging marketing communications and social media. This shared passion for educating clients is precisely why we love having her on our team. Never seen without a coffee in-hand, Brittany is a photographer, prolific blogger, and public speaker.
Cassidy is fluent in all things music and media. In May she will graduate with a Bachelor of Arts degree in Music Industry and a minor in Business Management from the University of New Haven, and plans to get a masters of Music Business at NYU in the fall. Cassidy has been exposed to music her entire life, and has garnered a passion for everything it entails, including public relations. When she’s not managing campaigns at Cyber PR, Cassidy enjoys attending live shows and music festivals.
Katrina is a co-founding partner, artist manager, and consultant at Collective Entertainment based in Los Angeles. Katrina has worked in artist management since 2008 when she began interning for Collective Entertainment co-founding partner Emily White while attending law school. After graduation, Katrina moved to Los Angeles as a full-time associate at LaPolt Law, P.C.Outside of Collective, Katrina has her own entertainment law practice, Bleckley Law, P.C., and is a partner at Los Angeles-based collective PLAG(Play Like a Girl), which aims to elevate the voices of women and nonbinary people in the arts.
Melissa is also a founding partner, artist manager, and consultant at Collective Entertainment. Since 2011, she’s worked with numerous clients and companies across the music, sports, and skydiving industries as a day-to-day manager, tour manager, marketing/social media consultant, and project coordinator. In addition to working with Collective, she is a manager with Outerloop Management and a marketing/social media consultant in the skydiving industry.
Kayla Coughlan is passionate about many things in her life, including music, art, and media. Recently, she graduated from Ramapo College of New Jersey with a Bachelor’s Degree in Visual Communication Design. She manages multiple social media accounts in various different industries. She also creates effective, branded sites for musicians and owned media content for our clients. In her free time, Kayla attends live music events and writes about them on her blog Concert Crack.
Brittany Mazzurco Muscato is the mastermind behind the social media triumph of various artists and non-profit organizations. Although Brittany’s true passion is working on the back-end helping other artists, she is also a formally-trained opera singer. Brittany has been working as a social media consultant, digital marketing specialist, creative consultant, and branding director with a variety of companies and clients since starting with Cyber PR in 2012. She specializes in teaching her clients how to reach their potential with unique, engaging marketing communications and social media. This passion for educating is part of the reason we love having Brittany as part of our Cyber PR team. Brittany is a photographer, prolific blogger, and public speaker – and has never been spotted with a coffee-in-hand.