About Cyber PR

Serving indie since 1996.

Cyber PR is music publicity, artist development and marketing strategy firm serving musicians and music-related brands. We create long-term marketing plans called Total Tuneups, coach artists through the new music business, strategize on social media and help with all things organic fan growth related.


Meet The Team

Women (and Mecca) Getting Sh*t Done

ariel hyatt

For 25 years Ariel has been a cheerleader for independent artists. She adores the challenges that today’s music business presents and she leads her team to help clients come out ahead. She is known throughout the industry for her books, blogs, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000  creatives helping them take control of their own marketing, leading masterclasses and workshops. She is the author of 6 books on marketing, crowdfunding, social media, and publicity for artists, all of which went to #1 on Amazon. She used to be an obsessive world traveler but now stays at home raising her toddler. She enjoys baking, Ted Lasso, and discovering esoteric playlists.


Follow her on Twitter:http://twitter.com/cyberpr | http://twitter.com/TheHunterCat

View her full press kit here

Melissa - Website Graphic
Melissa has been working with Ariel for more years than either of them can remember! She’s an accomplished music publicist who has worked for countless artists, labels, and music-related brands.  She has a knack for discovering up-and-coming music blogs and getting in on the ground floor before all the other publicists discover them. When she’s not pitching or writing She’s working on some of her unique illustrations and hanging with her King Charles Spaniel Zoe.

Brooklyn-born and Long Island-raised, MeccaGodZilla is a music producer, MC, visual artist, and label founder. He serves as a music production teacher and United States Cultural Ambassador of Hip Hop for Next Level USA, a U.S. State Department initiative whose mission is to use art to foster cross-cultural creative exchange, promote understanding, and facilitate conflict transformation while supporting the professional development of artists. Mecca releases music through his indie label, MANAFEST VISION, owns a streetwear brand called “arigatz,” and is a plant-based activist collaborating with Black VegFest (NYC) and Plant Based News (UK).

abbey olson
Sarah is a Scottish musician who studied classical piano at the University of Glasgow and UNSW Sydney. A child of the 80s, she grew up listening to Madonna, Wham!, David Bowie and Fleetwood Mac, and her first live concert was Glastonbury Festival! She played Irish fiddle in the London-based band Woodsmoke in the early 2000’s. Sarah has worked at the BBC and BBC Worldwide in media rights and talent royalties and helped to digitize much loved programs for the IPLayer video-on-demand platform, including the Top of the Pops music chart show. She is an experienced writer and creative, and enjoys learning about new music, world music, and independent artists. Sarah is based outside Barcelona, Spain, and likes traveling, local cuisine, and spending time with family.
Cyber PR Team Liana
Liana is a musician, business owner, and mum of 4. She started her music career as an intern at the renowned Kajem Victory Recording Studio in Philadelphia. Wanting to be more than an assistant engineer, she pursued an education at NYU and the University of Pennsylvania, and then MI in Hollywood to study voice. Under the name Leiana, she has released three albums, with the third on EMI. She toured extensively throughout the US, UK, and Japan. Now in The One2s with her husband, they have released two EPs and an album. They are owners of RPMusic Studios- a recording studio that provides educational content through its blog and YouTube channel. 
suz paulinski

Suz is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping creatives with time solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance. Her first book, The Rock/Star Life Planner, now in its fourth edition, is a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest blog posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and on her podcast Music-Preneur Mindset.

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