About Cyber PR
Meet The Team
Women (and Matt) Getting Shit Done
Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, an artist development, social media & content strategy firm based in New York City. Her agency advises on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her newest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon in the music, investing and entrepreneurship categories.
View her full press kit here
Acting as the first voice you may hear at Cyber PR, Jamie loves getting on the phone with artists to collaboratively create a plan of action. Jamie is a rockstar at writing personalized, effective Total Tuneups that focus on helping musicians strengthen social channels, expand fanbases, and further develop their artistry. She’s masterful at planning release rollouts and 12-month plans. She’s a born and raised NYC woman from Queens who holds a Public Relations degree from Iona College, minoring in Writing. When not working, she enjoys seeing live music shows, discovering new music, reading romance novels, and spending time with her mini-dachshund puppy, Rori. (Who may or may not be named after Gilmore Girls)
Michelle Kirk started as a Music Journalist in Charlotte, NC, where she wrote for local arts publications, organized shows, and promoted local bands. She moved to LA in 2016 to pursue a career in the music industry, learning the ropes of Public Relations and Social Media Marketing in the digital landscape. She joined Cyber PR in 2020 while working from home in quarantine. Michelle loves reading non-fiction books and literary magazines, hiking California trails, and playing with her tiny son, Jackson.
Kayla’s passions in life are music, art, and media. She’s a whiz at website building and creates beautiful sites and social posts that are effective for musicians while keeping a keen eye on brand and narrative. She holds a degree from Ramapo College in Visual Communication Design. When not managing campaigns, Kayla spends her free time seeing live music and runs her live music blog Concert Crack.
Matt is Cyber PR’s newest team member. Matt handles social media ad strategy, community management, and growth and video editing. Matt first came to Cyber PR as a client and he loved the process and team so much he asked to join us. He has a skill set that makes him perfect for the position – musician, producer, and expert digital strategist combined. He studied music production at The Musicians Institute in Hollywood and worked at Warner Music Group as a studio assistant. Most recently was a senior account manager at a digital marketing agency where he gained vast experience running Facebook, Instagram, YouTube, and Google advertising and boost campaigns. He also continues to produce and make music. Matt has a deep passion for supporting and growing creatives and artists with an organic approach.
Suz is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping creatives with time solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance. Her first book, The Rock/Star Life Planner, now in its fourth edition, is a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest blog posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and on her podcast Music-Preneur Mindset.