About Cyber PR

Cyber PR is an artist development and marketing strategy firm serving musicians and music-related brands. We create long-term marketing plans called Total Tuneups, coach artists through the new music business and handle social media posting and growth strategy.

Meet The Team

Women (and a few awesome men) Getting Shit Done

ariel hyatt

For 25 years Ariel has been a cheerleader for independent artists. She adores the challenges that today’s music business presents and she leads her team to help clients come out ahead. She is known throughout the industry for her books, blogs, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000  creatives helping them take control of their own marketing, leading masterclasses and workshops. She is the author of 6 books on marketing, crowdfunding, social media, and publicity for artists, all of which went to #1 on Amazon. She used to be an obsessive world traveler but now stays at home raising her toddler. She enjoys baking, Ted Lasso, and discovering esoteric playlists.


Follow her on Twitter:http://twitter.com/cyberpr | http://twitter.com/TheHunterCat

View her full press kit here

Melissa - Website Graphic
Melissa has been working with Ariel for more years than either of them can remember! She’s an accomplished music publicist who has worked for countless artists, labels, and music-related brands.  She has a knack for discovering up-and-coming music blogs and getting in on the ground floor before all the other publicists discover them. When she’s not pitching or writing She’s working on some of her unique illustrations and hanging with her King Charles Spaniel Zoe.

Brooklyn born, Long Island raised, MeccaGodZilla is a music producer, MC, visual artist, and label founder. He’s a beats teacher and A US Cultural Ambassador for Next Level, a U.S. State Dept. initiative whose mission is to use art to foster cross-cultural creative exchange, promote understanding and conflict transformation while supporting the professional development of artists. Mecca releases music through his indie label Manafest Vision, runs the music production house Kreative Kaiju, owns a streetwear brand called arigatz, and is an organizer for the vegan activist movement/network Black VegFest.

abbey olson
Abbey has been crushing it on the publicity side of our house since she was our intern a few years ago.  Now a full-time publicist, she loves all things entertainment, including theatre, music, sports, movies, and TV. As creative herself, she loves supporting independent artists helping them to land publicity and expand their audiences. When she’s not working, she’s reading a good book, getting brunch with friends, and re-watching The Office.
annie stokes
Musician, songwriter, and multi-instrumentalist from VA. She became a client of Cyber PR in 2020 so that she could learn to manage her career more effectively. She’s thrilled to be lending her experience and perspective to clients. Annie believes (despite the challenges we are all facing) that it’s an exciting time to be an independent artist. When not making music or helping musicians, she’s a herbalist, tarot reader, mediocre latte artist, and the mother of three cats and two human daughters. She loves the movie Practical Magic even though it ruined her for real estate.
suz paulinski

Suz is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping creatives with time solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance. Her first book, The Rock/Star Life Planner, now in its fourth edition, is a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest blog posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and on her podcast Music-Preneur Mindset.

Caryn Switaj

Caryn is an acoustic Indie-Folk songstress, songwriter, and poet weaving together the sounds of our true nature.  Caryn spent her 20s immersed in sports communications within the world of professional hockey, mainly with the NHL’s Boston Bruins, traveling throughout the United States and Canada, as well as overseas, providing the backdrop for her love of travel, and the ability to use her voice to tell stories and express through creativity. She loves the art of storytelling through all forms of content and diving into artists’ dream worlds. She recently moved to Colorado when she felt the strong call to be out West and closer to the mountains, where her soul feels most at home.

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the royal brothers band

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