The Ultimate Guide to Music Publicity will teach you everything you need to know about how publicity works in today’s music business.
It includes Ariel’s 20+ years of knowledge and is packed with advice on how to manage blog press, tour press, and national press.
It is broken down into 3 parts and here’s is the full chapter breakdown:
PART 1 – Getting Ready For Music PR
Chapter 1: Social Media and Publicity are Now Intertwined
Chapter 2: With Music Publicity Comes Great Expectations
Chapter 3: Publicity is a Marathon, Not a Sprint
PART 2 – How To Do Your Own PR
Chapter 1: Planning Your Campaign & Building Your Press Kit
Chapter 2: Preparing Your Press Release
Chapter 3: Researching Music Blogs & Media Outlets
Chapter 4: Preparing Your Targeted Media List
Chapter 5: Sending Media Pitches
Chapter 6: To Premiere or Not to Premiere?
Chapter 7: Getting Tour Press
Chapter 8: Showcasing Your PR Results
Chapter 9: Your Music Publicity Check Sheet
PART 3 – How To Hire A Publicist to Help You
Chapter 1: What A Publicist Does & The Benefits of Hiring One
Chapter 2: What to Expect From a Publicist
Chapter 3: Why Publicity Does NOT Sell Music (and Why This is Okay)
Chapter 4: What to Look For When Hiring a Publicist
Chapter 5: Making Contact with a PR Firm
Chapter 6: Is She Good? How to Do Your Research
