Created by Bryan Calhoun, a giant in the music industry who has helped establish multi platinum artists such as Lil Wayne, Niki Minaj, Kanye West and many others. The Music Business Toolbox is designed to teach artists, producers, and managers all they need to know to be successful in music industry; including everything vital connections they need to make legal issues they’ll need to be familiar with.
FLOW is a New Age group formed out of friendship and a history of working and playing together over eight years. FLOW had it’s debut in Carnegie Hall in 2017 and is made up of and named after four world renowned, award winning musicians. Pianist and vocalist, Fiona Joy; Guitarist, Lawrence Blatt; Trumpeter, Jeff Oster; as well as Grammy award winning producer, Composer, and guitarist, Will Ackerman.
Global citizen and Neo-folk singer and guitarist, Eli Lev has established a robust music career in just two years as a full-time musician. Both with his band, The Fortunes Found, and on his own Lev has captivated audiences throughout the DC, Maryland, and Virginia area. Having traveled all around the world Eli Lev has been influenced by countless experiences that have turned him into the eclectic artist we now know.
Luke James Shaffer, often Compared to artists like Mumford & Sons or Zac Brown Band, is a warm hearted singer-songwriter based in Washington DC. Having amassed a major YouTube following with over 1million views and two Top 50 showings on American Idol, Shaffer is quickly gaining fans, booking shows, and releasing music.
Raised in the wild woods of West Virginia by Russian intellectual revolutionaries who lived off the land, peacock-loving glam rocker Gyasi is the classic rockstar that’s so hard to come across in modern times. Now taking over the Nashville scene with his debut ‘Peacock Fantasies’ EP, Gyasi is entrancing crowds with his good vibes that are a clear nod to greats like David Bowie and Marc Bolan.
marius billgobenson

Marius is an award-winning anthropologist, a fiery advocate, and something of an ethnomusicologist and a curator of cultures. He’s telling the world stories they need to hear about marginalized people, environmental issues, and human rights.

Marius’s invigorating blend of jazz instrumentation with indigenous African music seeks to bring awareness to disenfranchised communities. His passion and purpose are sharing the culture and concerns of his native land of the Congo River Basin, particularly, the plight of the Forest People, sometimes referred to as the “Pygmies” who reside in the Congo rainforest.


Jetty Rae is the embodiment of unconventional. Years ago, armed with a silver bullet trailer and a dream, the talented songstress took a leap of faith to give up most of her possessions and live permanently in an ’79 Airstream to travel the world with her husband, two children and pug. When she’s not performing with acts like Grace Potter and the Nocturnals, Jetty is getting the word out about her music both on and offline with her captivating live show.

AboutWashington, DC Modern Soul singer/songwriter and bassist Eric Scott has toured internationally performing his own evolving brand of funky, upbeat, socially aware and ever soulful grooves. He’s shared stages with B.B. King, Mavis Staples, Aaron Neville, REO Speedwagon, Pink Floyd’s Roger Waters, and has been the long time bassist and vocalist for award winning blues and jazz artist Deanna Bogart.

Scott is also a 15-time Wammie winner (WAMA – Washington Area Musicians Association). About his career, Scott proclaims: “What do I love most about what I do? I love the freedom of artistic expression that playing music provides for me, and the ability to connect with people and get them thinking about the world we live in.”

maxine linehan

Singer, writer, producer, and actress Maxine Linehan is an interpretive artist that uses popular songbooks and theatrical presentations to share intimate truths and build communal bonds. The Irish performer’s masterful productions reimagine beloved music catalogs with courageous and emotive storylines, and immersive experiences. 

The Southern Vermont-based theatrical musician performs in both world-famous venues and in intimate settings. Within any musical setting, Maxine’s sensually emotive vocals shine through. Her repertoire is refreshingly eclectic; to date, she’s interpreted the songbooks of such varied artists as U2, Petula Clark, and Barbra Streisand. 

Los Angeles-based indie electronic duo Sleeping Lion was formed by roommates Nate Flaks and Noah Longsworth McGuire in the spring of 2015. In a little over two years, they have been covered by outlets such as Indie Shuffle, EARMILK, HillyDilly and The Line of Best Fit, been featured on multiple key Spotify playlists (Chill Vibes/Slow Club/Fresh Finds: Hiptronix) and signed with Majestic Casual Records after working with Cyber PR.

Justin Michael Williams debuted at #18 on the iTunes Pop charts with METAMORPHOSIS after transitioning from an 8-year career as an international yoga and meditation teacher into recording artist. Justin has been featured on Spotify’s Discover Weekly playlist, NewNowNext, The Amsterdam News and the Wall Street Journal.
Cyber PR worked with the amazing Jon Bellion at the beginning of his career helping him to establish his first footprint online. He is now signed and globally touring.
Break the Business is the musician’s guide to achieving music industry success through embracing an independent, entrepreneurial, and artist-centered business model. Author Ryan Kairalla is an entertainment attorney and podcaster and provides insightful and relatable information that is easy to digest and his conversational style makes this book a must read.
Aaron has made a home in the modern R&B scene. Sharing the stage with Justin Timberlake, Chris Brown and JoJo and penning the opening theme music for The Queen Latifah Show is just a sneak peek at Aaron’s extensive resume.
Before they became the internationally successful band we all know, Imagine Dragons were Cyber PR artists.

Rising singer-songwriter Zack King helps you feel like not alone in this crazy world. Zack’s indie and alternative-rock style music is meant for whatever life throws at us – the good and the bad. Zack’s songs hit home with his listeners because they’re heartfelt, vulnerable, and honest – giving his listeners someone they can relate with.

The Minneapolis, Minnesota-based artist just released Mess, his first album that was inspired by past relationships, everyday challenges, and becoming the person you’re meant to be. Together, the album acknowledges that we all experience hardships – but we’re not alone.

These frontrunners in the alt-country scene have shared arenas alongside The Rolling Stones, Aerosmith, Joan Jett and more. The gals have also graced the stages of The Today Show and The Tonight Show launching their single “From The Ground Up” into the top twenty of Billboard’s “Heatseekers Chart” in 2005.
Zoya’s soft-spoken brand of indie world folk has garnered her accolades from the Huffington Post, Rolling Stone, MTV Indies, Wondering Sound and more, making her one of blogosphere’s fastest rising indie sweethearts.
This band needs no introduction, but we will say this… Ariel has the same birthday as John Taylor and she can tell a true Duranie by the fact that they gasp when she tells them her birthday.

Maya Azucena, MTV Made’s Award-winning singer, songwriter and social activist, is known for making music that uplifts the soul. She joined a prestigious lineup of artists, including Jill Scott, Maxwell and Beyonce, at 2013 Essence Fest in New Orleans.

Chris Barron is best known as the lead singer of the Billboard charting band Spin Doctors, but worked with Cyber PR to promote his solo career. 

At age 15 Riley signed to Elton John’s international management company Rocket Music. Riley and Rocket Music parted ways in May of 2015 when Rocket Music closed their North American operations. After the departure, Riley participated in season 9 of The Voice. In 2016, Riley is touring with Nick Carter on his All American Tour.
With comparisons ranging from Springsteen to Yorn, singer/songwriter John Mark McMillan’s music has been described as “gutsy, poetic rock ‘n’ roll.”
New York City-based neo-soul chanteuse known for her four-octave vocal range and stunning stage presence.
Bowling for Soup is a Billboard charting American pop punk band who frequent the Warped Tour stages.
Known for producing some of the most influential acts in reggae history, including Bob Marley & the Wailers Toots and the Maytals. Rolling Stone ranked Perry #100 on their list of the 100 Greatest Artists of All Time.
A multi-instrumentalist and producer from Mosfellsbær, Iceland who mixes strings & piano with loops and edgy beats crossing-over from ambient/electronic to pop.
Rene Lopez’s groundbreaking band in the 1990s, The Authority, blazed through the boundaries of hip-hop, Latin, and funk, playing gigs alongside P-Funk, The Meters, and Fishbone. Later, Rene started the band Wasabi with the legendary John Popper (Blues Traveler). Today, Rene writes and performs solo.
International house music sensation and songwriter Crystal Waters became a household name in the 90’s with her slew of number one dance hits including “Gypsy Woman (She’s Homeless).”
Jeff Oster’s music has earned numerous awards – such as ZMR Album of the Year (3x winner), multiple #1 albums on NPR’s Echoes, and 2x winner of Best New Age Song in the Independent Music Awards. His music receives steady airplay on Sirius/XM, Music Choice, and a variety of other programs worldwide.
mary jennings

With an enormous singing voice that transcends her small frame, an extraordinary rock sound full of robust piano hooks, and a one-of-a-kind storytelling ability drawn from a remarkable and emotional history, Mary has carved out her own unique niche in the industry by doing things her way.

A folk-pop singer/songwriter from Northern California who has been internationally touring for 10 years.
eric selby

When not being a single Dad to four awesome daughters, spoiling his dog and cat (who thinks he’s a dog), Eric is a sought-after artist and producer, multi-instrumentalist. After many years behind both the drumkit and mixing board, Eric has stepped out front, releasing his first solo, original music in 2020, including the “Do, Baby.” EP, as well as two singles: “Anxious Zen” and “Another Page.” For 2021, in anticipation of his upcoming record, Eric has released the third single, “Orbit.”

Roots Music Report listed Eric’s EP “Do, Baby.” in the TOP 50 of their National TOP CONTEMPORARY FOLK ALBUM CHART’s “Best of 2020.” His songs “Conversational Snow,” “Part of It,” “Patiently,” ” Throw It All Away,” “The Old Way,” “The First Taste” and “Another Page” all made their “BEST SINGLES CHART OF 2020” as well.


Raleigh, North Carolina-based Lenci has been Influenced by a diverse world of music and culture from an early age and is not afraid to express her affinity for  synthesizing music genre’s through her songwriting and instrumentation.

Since the release of her first single “Love Dimension”, Lenci has performed at numerous locations in the Triangle area of Raleigh, North Carolina, as well as the greater Greensboro area. Recently, Lenci was chosen by Carolina Waves of North Carolina to be a “FEATURED ARTIST” for a indie artist showcase at Cats Cradle in Carboro, North Carolina, where artists such as Noname and J.Cole have performed.

Zap Mama is a Belgian artist Marie Daulne. Zap Mama sings Polyphonic and Afro-Pop music; a harmonic music with a mixture of infused African vocal techniques, Urban, Hip-Hop with emphasis on voice.
This duo’s stadium-pop compositions have won them 1st place in the National ABC/TripleJ Run competition, allowing them to represent Australia at the Annual Spring Gala for Chinese New Year in Beijing.
Juliana strives to capture an authenticity in her work that is ambient and captivating. She aims to experience all forms of music, across a vast spectrum and is looking forward to share her musical spirit with the world.
Nu Shooz is a Billboard charting husband and wife duo who were signed to Atlantic Records and were nominated for a Best New Artist Grammy in 1987.
Motion Potion is the grandfather of silent disco. He has performed at string of major that would make many a rockstar proud: Lightning in a Bottle, BottleRock Napa, Bonnaroo Music & Arts Festival, Gathering of the Vibes, Outside Lands Festival, Treasure Island Music Fest, Ghost Ship Halloween, Sea of Dreams NYE.
George Clinton is a singer, songwriter, and music producer. He was the principal architect of P-Funk, and the mastermind of the bands Parliament and Funkadelic.
Intimate and pastoral Americana that has been favorably compared to Jackson Browne, Ryan Adams, Paul Simon and James Taylor.
A multi-instrumentalist singer songwriter who performs sweeping Americana/alt-country layering pedal steel guitars and background harmonies.
Five-piece progressive bluegrass act based in the San Francisco Bay Area. The group performs frequently at music festivals, including the Telluride Bluegrass Festival, Newport Folk Festival, South by Southwest, High Sierra Music Festival, Bonnaroo Music Festival, Grey Fox Bluegrass Festival, and Hardly Strictly Bluegrass Festival.
John P. Kellogg, Esq., is the Assistant Chair of Music Business Management at Berklee College of Music and the author of the Amazon Best Selling, Take Care of Your Music Business. He has also been profiled in Billboard, Ebony, and Jet magazines.
Founding member of the Grammy nominated, ten million plus album selling band Spin Doctors, plus an acclaimed producer who’s worked with a diverse roster including: Joan Osborne, Bilal, Rachael Yamagata, New York Electric Piano, Isaac Hayes, James Maddock, Marc Cohn and Chris Whitley to name a few.
A 3-time Grammy Award winner who has reinvented some of the greatest classical melodies of all time and has been single-handedly credited for reviving two forgotten genres of music: Rockabilly in the 80′s and big band swing in the 90′s.
A music duo who began working with Prince as part of his band The Revolution, they have become Emmy Award winners for their television scores.
Ohio native singer-songwriter whose healing lyrics are wake up calls to the heart and balm for the soul.

Case Studies

Interested in finding out more about our PR and social media campaigns, or simply seeing how we work?

Read any of the case studies below to get a deeper understanding of the Cyber PR method.

Total Tuneup Case Study

PR Campaign Case Study

Social Media Campaign

Cyber PR Music Case Study Social Media Management FLOW

PR & Total Tuneup Case Study

Music Marketing PR Case Studies

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