Let’s demystify some of the ideas surrounding how to use hashtags on social media. It is different for every platform – which makes it extremely important to understand the different rules between them all. Not using hashtags optimally could make or break your social media strategy!
Hashtags on Facebook have grown to not mean much of anything. Using them does not make or break your post. Facebook’s algorithm just kind of ignores them altogether. The better strategy here is to join Groups and Pages that fit into your niche and start interacting and building community.
We all know that Twitter relies heavily on hashtags. They perform as mini-forums to host every single tweet that has ever been made using the hashtag in question. That being said – Twitter favors tweets with minimal hashtag use. One or two in a tweet is fine. And please – do not use them in every. single. tweet. This will highly annoy your audience.
You can also use Twitter’s “Explore” tab to see what hashtags are trending and curate your tweets surrounding those topics.
Much like Twitter, Instagram’s hashtags hold forums on the app. Hashtags on this platform should be used in a “cloud” format and posted as the first comment under your post… like this:
You can use up to 30 hashtags in your “cloud” – but we have found that about 25 is the sweet spot for Instagram’s algorithm. Keep in mind that when you use a hashtag in your caption, it counts in the 30 maximum hashtags you can use on a post.
Tiktok has taken the music industry by storm. It is a giant hub for new music and the promotion possibilities are endless. Hashtags work (again) as mini-forums, but they are much more beloved on this platform than on Instagram and Twitter. If a hashtag is trending, you will want to create a video that fits that niche and post it ASAP – as people will be scrolling through the hashtag for hours.
The #fyp hashtag on TikTok is very popular. Using it in some of your videos is great – but do not overuse it. TikTok will see it and flag your account, placing a soft-block on your reach. So use it sparingly! Also, use hashtags that are relevant to your video.
Using the Discover tab is essential in seeing what hashtags are trending.