We will ease the day-to-day social media grind by coaching you or posting for you (depending on your needs and budget).
The Social Media Management team at Cyber PR works for a wide range of artists and entrepreneurs, and we often find ourselves explaining what a social media management campaign actually entails.
Your Social Media Manager (SMM) will post regularly on your socials. This way you don’t have to get into the daily tedious grind and can spend your precious time doing what you love – making music!
What A Social Media Management / Community Management Campaign Entails:
Themes & Owned Content
Many are wary of letting someone else post for them, with good reason. You put a lot of work into gathering your tribe of fans – you don’t want to confuse them with posts that don’t sound like they came from you!
We work with you to create themes that support your brand and attract more fans. We identify targeted and popular themes that are in alignment with your brand which will make you more attractive to your fans and create a more cohesive brand overall.
After the themes are approved we continue gathering your individualized content.
The Intake Process
We start by sending an in-depth questionnaire – we call it FOUNDATIONS – that asks dozens of questions about your current social media strategy and what types of content you like (and dislike). We also want to know all about your fans, so we ask quite a few questions about them as well.
In the FOUNDATIONS you will also be asked to share your favorite artists, videos, quotes and things that make you unique as an artist. After you return the questionnaire, our whole team meets to analyze it and create themes, content ideas, & a personalized content calendar.
Getting To Know You
Next, we set up an in-depth meeting (phone, Skype, or in-person) with you, in order to go over the questionnaire and begin to really understand your voice. Together, we go deeper into your interests, influences and discuss what kind of content you want us to add to your current posting schedule. We also look deeply at your analytics to identify other social media users it might be fruitful for you to engage with and what online conversations you might want to join.
Social Skinning & Special Graphics
We make sure your brand is cohesive across all channels, and that all sites are optimized and skinned. It is important to visualize releases, blog features, show announcements, crowdfunding campaign countdowns, and social channels. Our SMMs create unique visual content that fits with each individual artists’ brand. To help curate this brand, we have an in-house graphic designer we are happy to set you up with. If you prefer to be the one designing your content we have a myriad of great, easy-to-use apps we can direct you to where you will be able to create awesome graphics on your own, too.
The Social Media Calendar Organizer
Once we have the basics down, we start to prep some posts on what we call the Social Media Management Organizer, which is stored in the cloud as a Google Sheet. When posts are approved by the artist, we schedule out your whole month, but there is always room to add more at any time! You have full access to everything we are doing, and we ask our clients to give feedback and make changes at any point.
Your level of involvement in the process is completely up to you. Some of our clients like to leave everything in our hands, and some stay very involved, even continuing to post themselves. This all depends on how much you like social media and how much time you have to get into the action.
Our SMMs Tweet between 3 and 10 times a day for our artists. We include a mix of RTs, mentions, and original posts. One tweet is about your music and what is happening in your career, though it is important to avoid being overly promotional on social media. Obviously, if you have a show coming up, or a new single, we include more promotional posts than usual. If you are thinking that this is a lot of tweeting, know this: the average tweet shows up on people’s’ news feeds for approximately 45 seconds. That makes it impossible for us to over-tweet.
We post 3X – 4X per week. However, many of our artists like to post more (it all depends on how active your Facebook followers are and how much money you wish to invest in Boosting and ads). Native videos and images & Facebook Live are most effective.
We help you develop a cohesive visual strategy that will be spread out over the course of 3-4 posts a week. We encourage our artists to post 1-5 Stories daily and can assist with the planning and brainstorming of this content as well.
Your email list is where most of your engagement and revenue will come from. Your SMM is your brainstorming buddy. She will help you come up with a sexy name for your newsletter, help you with nurturing your list by developing appropriate sequences, and work to gather any and all names and email addresses of people who may have fallen through the cracks. And, of course, we will make sure you are sending your newsletter regularly and consistently.
Organizing All Your Posts With The Cyber PR Social Media Management Organizer
One of the most important components of managing social media is keeping on top of the daily posts. Here at Cyber PR, we organize posts for our clients in a collaborative spreadsheet, which ensures that no social channel is left behind and allows you to get ahead of planning (instead of forgetting and reacting)!
Monitor Analytics & Engage With Influencers In Your Networks
We consistently look at your analytics to identify tastemakers and influencers who we can engage with on your behalf. In addition, we hone in on relevant conversations and trends and make sure to get you in on those as well. The result is a clean social media presence that attracts new fans and connects with your audience in a cohesive way.
In the end, our goal in a social media management campaign is to streamline your social media strategy and build your audience organically.
In order to do this, we learn how to use YOUR voice, YOUR interests, and YOUR music to create compelling content to attract new fans and strengthen the relationship with existing fans.
Click here to tell us about your Community Management need and we will set up a call.