Last week we started our Cyber PR Instagram Live weekly series! So far we’ve had hundreds of artists and music industry friends join us and we have sparked some great conversations during these sessions. Please come and join us.

Here is the Instagram Live schedule:

Ariel is Tuesdays at 2 PM  
Kayla is Wednesdays at 5:30 PM EST – Kayla is Cyber PR’s Director of Social Media & Design
Matt is Thursdays at 3 PM EST – Matt is new to the Cyber PR Team as a Social Media Manager

Kayla’s passions in life are music, art, and media. She’s a whiz at website building and creates beautiful sites and social posts that are effective for musicians while keeping a keen eye on brand and narrative.  She holds a degree from Ramapo College in Visual Communication Design. When not managing campaigns or spending time on Instagram Live Kayla spends her free time seeing live music and runs her live music blog Concert Crack.

Alexia Music Gorilla Cyber PR Instagram Live

Tuesday, May 12 –  2 PM – How to Succeed at Film & TV Placements w/  Ariel Hyatt & Alexia Erlichman, Owner, Music Gorilla

MusicGorilla is a leading commercial marketplace for independent musicians. They combine a passion for music, and deep roots in the entertainment industry to help hundreds of artists get their songs heard and licensed by labels, music publishers, and players in the television, film, advertising, and Web/gaming industries. Unlike other licensing marketplace sites, MusicGorilla guarantees that your music will be heard by industry reps using the site to find material. They never charge song submission fees or take a percentage of licensing deals, instead, MusicGorilla is an affordable subscription-based service.

As co-founder, Alexia has built one of the leading commercial marketplaces for independent musicians and their work. With MusicGorilla, Alexia’s passion for music, commitment to the independent movement, and a decade of career success in the entertainment industry have merged to create the platform.

cyber pr instagram live

Wednesday, May 13 –  5:30 PM – Facebook Best Practices For Effective Advertising w/ Kayla Coughlan & Matt Pelosi

Matt is Cyber PR’s newest team member. Matt handles social media ad strategy, community management, and growth and video editing. Matt first came to Cyber PR as a client and he loved the process and team so much he asked to join us. He has a skill set that makes him perfect for the position – musician, producer, and expert digital strategist combined. He studied music production at The Musicians Institute in Hollywood and worked at Warner Music Group as a studio assistant. Most recently was a senior account manager at a digital marketing agency where he gained vast experience running Facebook, Instagram, YouTube, and Google advertising and boost campaigns. He also continues to produce and make music. Matt has a deep passion for supporting and growing creatives and artists with an organic approach. In this Q&A Matt and Kayla will break down a few tricks that Facebook won’t tell you about when you are setting up an ad target and he will answer any questions you have about pixels, boosting and making the most of a $5 ad spend.

Angela Beeching Cyber PR Instagram Live Cyber PRTuesday, May 19 – 2 PM – Shutting Up Your Inner Critic w/ Ariel Hyatt & Angela Beeching, Author of Beyond Talent: Creating a Successful Career in Music

Angela loves working with musicians, helping them book more performances and build the lives they desire—from launching new ensembles, to upgrading promotional materials, and landing college teaching jobs. She’s fascinated with problem-solving: with helping individuals—as well as ensembles and institutions—find new ways to overcome obstacles. Together she helps clarify goals and develops action plans that put the desired future within reach.

Her book Beyond Talent (now in its 3rd edition) provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network, and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. We will discuss how to shut up that inner critic (ariel calls hers little nasty).

cyber pr instagram liveWednesday, May 20 – 5:30 PM – Twitter Best Practices w/ Kayla Coughlan & Ellie Hart, Founder, L.E.A.D. DIY

Ellie Hart is the founder of L.E.A.D. DIY – a light-sensitivity and epilepsy awareness movement that has taken the DIY music scene by storm. Along with running L.E.A.D. out of her bedroom, she operates MELTT Magazine and writes for The Alternative. Before doing all that stuff, Ellie worked with Atlantic Records, This Fiction Management, Live Nation, and Billboard. She attended Belmont University in Nashville and received a B.S. in Journalism.

Ellie has used the wonderful power of Twitter to not only grow her following for her own personal brand, but also to grow L.E.A.D. DIY’s Twitter and launch her own music festival – Strobeless. Pre-COVID Ellie worked as a Tour Manager for various different bands on the East Coast DIY music scene. After moving to Ohio post-Coronavirus, Ellie was found stuck – much like the rest of us, who’s jobs ceased to exist anymore. Now she is planning several virtual concerts and festivals, leveraging social media to get the word out. This Q&A will be all about Twitter best practices, as well as how you can leverage your daily life and personality to grow your Twitter following.


Eli Lev Cyber PR Instagram LiveTuesday, May 26 – 2 PM – Making a Money From Home During COVID-19 w/ Ariel Hyatt & Eli Lev, Singer-Songwriter

Rising singer-songwriter,  global citizen, and dear friend of Cyber PR, Eli Lev is making the world a smaller place, one song at a time. Eli pens lyrics and melodies for everyday enlightenment—songs that resonate because they’re heartfelt, earthy, and offer the wisdom he’s gained through lifelong travel and self-discovery. The Silver-Spring, Maryland-based artist just released Deep South, the third album in a four-part directional series that was inspired by indigenous traditions he learned while teaching on the Navajo Nation in Northern Arizona. Just as each cardinal direction holds unique characteristics in the Navajo tradition, so do each of the albums in Eli’s ‘Four Directions Project.’ Together, the series imaginatively and intrepidly connects spheres and generations within a body of work that is irresistibly uplifting, emotionally resonant, and down-to-earth authentic.

Like so many full-time artists Eli has had to pivot from touring to live streaming and Patreon. He will share how he is adjusting and answer any Qs you have about how to make money from home.


luke james shafferWednesday, May 27 – 5:30 PM – Standing Out on YouTube w/ Kayla Coughlan & Luke James Shaffer

Luke’s congenial easy-spirited musicality traverses alternative Americana, folk-pop, soul, and the intimate singer-songwriter genre. In July 2018 Luke released his first EP, “Volume One” in a partnership with DC’s House Studios. It reached number 7 on the iTunes Singer/Songwriter charts. He has amassed an amazing 12.1k subscribers on YouTube – using a mix of covers, looping, and original music.

This Instagram Live will talk about the best practices musician’s can use on YouTube to start standing out.


Thursday, May 29 – 3 PM – Producing from Home with Matt Pelosi and Robert L. Smith

Robert L. Smith is an Oscar and Grammy winning, Emmy nominated producer, engineer and mixer. Recent clients of note include Paul McCartney, U2, The Ting Tings, Chaka Khan, Ingrid Michaelson, Cristina Aguilera, Alice Cooper, and Duran Duran. Robert’s discography of 30+ years numbers over 500 albums, singles and films. As an alumni of The Hit Factory and Power Station, his current private studio and production company, Defy Recordings, continues his residency on Manhattan’s West side.

Matt and Robert will discuss how to produce from home during this unprecedented time in the world and welcome any and all questions on the topic.


Mike Warner Spotify Playlists Cyber PR Instagram LiveTuesday, June 2 – 2 PM – How to Win at Spotify During COVID-19 w/ Ariel Hyatt & Mike Warner, Author Work Hard Playlist Hard

California-based Mike Warner is rapidly emerging as the new face – and voice – of the streaming music world. Mike’s multifaceted role as a freelance Streaming A&R has allowed him to develop and execute strategic streaming campaigns for a wide variety of artists and labels. Between advising clients on analytics and insights as part of the Chartmetric team, to spear-heading third party playlisting strategies for artists, Mike’s mission is simple: to help the music industry find it’s feet on this new terrain.

As an independent artist himself, Mike understands the obstacles and challenges facing artists today better than anyone. Insightful, approachable and always available, it’s no surprise that the phrase ‘Ask Mike’ has rapidly worked itself into the music industry’s vernacular. “I’m just here to help all artists,” Mike says, with a sly grin “on and off the charts”.  Mike is also featured on The Cyber PR Music Podcast Spotify or Die. 

In this Instagram Live Mike will catch you up on recent developments with Spotify and answer all your burning playlisting Qs.

Wednesday, June 3 – Kayla – Livestreaming – w/ Special Guest TBA

Laura Allen Pitch Girl Cyber PR Instagram LiveTuesday, June 9 – 2 PM – Perfecting Your 15 Second Pitch w/ Ariel Hyatt & Laura Allen, aka The Pitch Girl

Laura Allen is known as The Pitch Girl and she prominently featured in my first book Music Success in 9 Weeks (in fact, shes the entire chapter of Week 2) because she is a genius at helping hone pitches.  I have seen her do this with entrepreneurs and artists from all possible walks of life and she nails it every time. Worked for a small ad agency that strongly resembled the TV show MadMen in terms of culture and debauchery. Learned how to pitch against the big boys to win stellar projects.

Laura was the hire for email marketing leader CheetahMail where she took the company from 3 people in a room the size of a broom closet, to a multi-million-dollar business that was acquired by Experian. She closed a 5.5 million dollar deal from a cold call. And for a very short time, Laura worked at a huge music PR firm in NYC in the early 90s.  It turns out that it was the SAME PR Ariel had worked at a few months earlier. They both agree it was one of the worst work experiences of their lives. In this Instagram Live Laura will help you hone your pitch with real-time feedback.

posemanikinWednesday, June 10 – 5:30 PM – Graphic Design Tips for Musicians w/ Kayla Coughlan and Special Guest Allie Oliver-Burns (aka Posemanikin)

PoseManikin is a Creative Force from Corning, New York. She is best known for band cover art, photography and Jackson Pollock-inspired abstract paintings. Heavily influenced by abstract expressionism, music, fashion and the environment, Allie translates her unique array of visual design energy into a bold use of color, space and movement. Kayla is our Director of Social Media & Design here at Cyber PR. She graduated from Ramapo College of New Jersey with a degree in Visual Communication Arts. She has created stunning websites and beautiful cover art for our artists. This Instagram live will surround the best practices of the Graphic Design world for musicians.


Tuesday June 16 – 2 PM – Women & The Music Biz w/ Ariel Hyatt & Ashley K. Sotyanov

Ashley K. Stoyanov is a twenty-something NY-native singer/songwriter turned music industry crasher, communications maven, and community-builder. Primarily known for founding the arts organization #WomenCrush Music, she now consults other brands & startups on how to build their own communities online & offline and helps creative entrepreneurs launch their projects.
#WomenCrush Music is a 100% volunteer-run, fiscally sponsored project of Independent Arts & Media, a 501(c)(3) non-profit arts organization, who is dedicated to creating opportunities through community for inspiring rising women-identifying singer-songwriters.


What conversation would you like to join?  Please add a comment below and let us know what topics YOU would like us to have – and which special guests on Instagram Live you’d like to see!

Join Cyber PR LAB 1 for FREE!

This is LAB 1 of a 12-class series designed to powerfully transform your music career. In this course, Ariel breaks down everything you need to know to effectively get publicity for your music.

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