Music Publicity 3 Part Video Masterclass
The Ultimate Guide to Music Publicity
Features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters who generously contributed their tips from both sides of the desk. Also included are 11 indie artists who share their inspirational PR journeys.This guide breaks down everything you need to know to master an effective and well-rounded communication strategy for your music utilizing step-by-step exercises, mind maps that Ariel has developed for her workshops, masterclasses, and music industry programs at universities and taught around the world.
Fan 1st is delivered in 3 parts: Part 1 – Identify Your Fans – understand the nuances of your communities and capture and engage more fans with a systematic approach. Most artists try to “get as many listeners as possible” and don’t get that there’s a difference between an ambient and a super fan – they need to be treated and communicated with differently.
Part 2 – Focus on How to Create Income – this makes you think about how to monetize your music by learning to create products and offerings your fans want by asking them effectively. And of course, it’s not about going straight to the ask – it’s about building up to it.
Part 3- Create an Effective Plan – Your own artist development plan is broken down into steps and associated actions you need to prepare, launch and sustain releases, whether they are singles, EPS, videos, or full-length albums.