By now you probably know that the thing that will help you create a long-lasting career in the music industry is communicating with your fan base regularly and consistently. This means sending a monthly newsletter.
But a lot of artists still struggle with sending a monthly newsletter!
There are many reasons why you are not – probably because you don’t have a system for organizing your newsletters, or you think that you are “annoying” your fans when you send newsletters because you don’t like it when other bands spam you. Or perhaps you don’t have a schedule and a system mapped out for sending your newsletters.
I’m here with a post packed with monthly newsletter management solutions!
Ready to take your newsletter more seriously? Click here to get your newsletter and social media organizer.
This organizer helps you with 2 vital aspects of your newsletter: organizing your topics and gathering new contacts! This social media organizer also covers all social media channels, which helps musicians get a holistic look at their online presence. Because you’ll be gathering the majority of your contacts through your social media channels, it can be very helpful to organize your channels together!
If you are struggling with exactly what to write, read this article to structure your newsletter using my 3G’system
5 Critical Things to Keep in Mind While Crafting Your Newsletter:
1. Keep Your Subject Line to 55 Characters
Most e-mail programs cut off the subject line after 55 – 60 characters and nowadays many people are opening emails from their tiny phones, so keep your subject line short and sweet; five to six words max.
2. Get Personal
Saying something personal brings you closer to your fan base. So share a photo of something you love (your pet, your kids, your friends), or something fun and non-music related you did recently like a vacation.
3. You Don’t Have To Have A Show To Send A Newsletter
How about just inviting everyone on your newsletter out for drinks evening, or to join you for a show, or share something fun that you’ve done recently; again, or maybe you just purchased a new album and you love it, and you want to talk about it.
4. Mailing Address & Unsubscribe Link
Know that by law you need to put your mailing address and an unsubscribe link at the bottom of each of your newsletters. If you are uncomfortable adding your home address, then open up a P.O. Box and use that.
5. Personalization Gets Attention
Use the first name of each person you send your newsletter to in the subject line or the greeting.
It’s catchy, and it gets people’s attention immediately to the subject of your e-mail.
You are probably aware that newsletters are just a part of your strategy when it comes to email. If you’re looking for help putting together a total marketing plan for your next release, including newsletters, check out our Total Tuneup Marketing Plans.