My 2015 started off with a bang when I accidentally got an article published on GuitarWorld.com, which proceeded to get 12,000 shares. “Uh, how do you ‘accidentally’ get an article published on a website?” you may ask. Fair question. I hit a...
Branding Yourself Is Not Selling Into Some Gimmick I remember the first time that a business coach-type told me that I needed to pay more attention to my branding…I had no idea what she was talking about. I thought that brands were for companies, make sure that they...
This is a guest post by New York City singer Samantha Echo on effective music branding which was the main takeaway she experienced from attending a conference Ariel hosted. The best nugget she reveals to us is even in you are an introvert and you don’t like...