What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover you and what helps them become engaged fans. This fan journey may start on Google, Spotify, SoundCloud, or...
Ariel Hyatt was a special guest on Kristine Mirelle’s program Music Hustler. The two break down crowdfunding, how and why artists should start a crowdfund campaign, and the perks of purchasing Ariel’s book Crowdstart. Ariel provides listeners with great...
You may have noticed, we post a lot here. What can we say. We love what we do and we love educating musicians on the power of understanding the music industry and it’s many nuances. Now, we don’t like to play favorites but, there are a few that have stood...
For years we’ve talked about the downfalls of streaming fraud, the importance of doing your research when it comes to playlisting, and the argument for slow growth in favor of genuine relationships. Now, it’s not just about ethics, it’s about staying out of prison. 18...
When was the last time you ran your own DIY PR campaign? If you have to stop and think, it’s probably been too long. I get it—putting together a PR campaign can feel overwhelming sometimes, trying to figure out everything from which single to push first to how to...
I was delighted to be interviewed by Manafest – Chris Greenwood – the founder of Smart Music Business about my latest book The Ultimate Guide to Music Publicity. It’s short and sweet and packed with great advice about public relations for musicians!...
