Every publicist can tell you there are certain questions (actually they show up more as orders) we always dread. When I started 20 years ago it was: “get me in Rolling Stone.” Then, for years it was: “You are going to service my CD to Letterman and...
2020 was one of the hardest years any of us have ever had to go through. It was filled with tragedy and loss and isolation. That being said, it was like any other year in the sense that there were new marketing trends for the music industry. In this blog post, we will...
Wow – 2020. We’re entering a brand new decade, and often it can feel very overwhelming to keep up with the ever-changing new music industry. That’s why we have compiled a list of 20 Music Marketing Predictions for 2020 to help get you started! Strap...
Moving The Needle: Leveraging The Independent Music Awards I am always interested in things that can “move the needle” for artists. I think by now we are all past the point of believing in the myth that the “big break” or “ultimate moment” is a thing. Success is the...
One part of creating a successful business (which you need to do as an artist) is identifying your target market and within that, your ideal customer. This is the archetype you should direct your brand, your messaging, and your social posts towards. Don’t get caught...
