Social media and music marketing have become inseparable in today’s modern music industry. Audiences now demand that you maintain a strong social media presence and still, many musicians still ignore this. I get it, social media can feel difficult, daunting...
It’s summertime once again! One of the biggest missteps many artists make is frantically trying to amass more and more potential fans while not paying enough attention to the ones that they already have. Followers aren’t things you collect, store away, and never...
In light of the expansion of TikTok, Instagram has pivoted away from their photo format and into short form videos in an attempt to echo the success of TikTok. In fact, Instagram has made Reels the primary focus for the platform and the dreaded algorithm. Today,...
As the holidays come and go, we look for a gift that can last. For every musician in your life, including yourself, why not get them something they can use for the rest of the year? If you’re looking a last minute stocking stuffer, here is a great idea: My book,...
Having trouble getting your merch to sale online? Shopify and Spotify may have a solution for that. Spotify, a music streaming platform, is now going to sell your merch on their platform. They collaborate with Shopify to bring us a brand new way to market ourselves....
