Making Emotional Connections With Fans Is Your Job

Making Emotional Connections With Fans Is Your Job

There is a huge issue that most artist face today with building actual fanbases. So many want to skip the real work and go straight to the streaming company that will get them plays or to the publicist who will get them PR But the harsh reality is you don’t have...
9 Tips For Increasing Likes This Summer

9 Tips For Increasing Likes This Summer

Summer is ON!  And it’s a great time to increase social media following and up your engagement! I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season, but this is prime time...
The Musician’s Guide to Pandora Promotion

The Musician’s Guide to Pandora Promotion

Pandora has been working hard to develop great self-serve programs to help artists more deeply connect with their fans on the platform. Here’s how to get in the game! Pandora has over 70 million active users and those users have generated 70 Billion thumbs up...
Social Media Strategy & Marketing (Podcast)

Social Media Strategy & Marketing (Podcast)

A few days ago the Marketer of the Day Podcast retweeted an excellent interview I did that is a perfect companion to the Social Media Organizer and the Inside A Social Media Management Campaign articles. In this 24 minute podcast, I talk with Robert Plank about: What...

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