A lot of artists find the idea of building a music website daunting. It can be expensive, and is it really necessary with Instagram, TikTok, Spotify, Apple Music, Bandsintown, Linktr.ee, and all the other profiles you need to manage? In a word, yes. While a huge...
By now most of us have tried live streaming performances. Even in a world beyond the pandemic, not every artist can readily perform at bars, festivals, or events. For those reluctantly turning to live streams, the landscape has evolved and lucky for you, it’s...
What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover you and what helps them become engaged fans. This fan journey may start on Google, Spotify, SoundCloud, or...
The ongoing dialogue about the similarity between independent musicians and entrepreneurs is a well-worn one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the milestones that will turn their...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
It’s no secret that short-form video platforms have become the “it” thing for musicians looking to amplify their reach, engage with their fans, and show off their creativity. It’s why TikTok, Reels, and even YouTube Shorts have seen such...
