A lot of artists find the idea of building a musician’s website daunting. It’s difficult, it can be expensive, and is it really necessary with Facebook, Instagram, Twitter, Snapchat, Spotify, Bandsintown, and all the other profiles you need to manage? In a...
There is a huge issue that most artist face today with building actual fanbases. So many want to skip the real work and go straight to the streaming company that will get them plays or to the publicist who will get them PR But the harsh reality is you don’t have...
Summer is ON! And it’s a great time to increase social media following and up your engagement! I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season, but this is prime time...
Pandora has been working hard to develop great self-serve programs to help artists more deeply connect with their fans on the platform. Here’s how to get in the game! Pandora has over 70 million active users and those users have generated 70 Billion thumbs up...
A few days ago the Marketer of the Day Podcast retweeted an excellent interview I did that is a perfect companion to the Social Media Organizer and the Inside A Social Media Management Campaign articles. In this 24 minute podcast, I talk with Robert Plank about: What...
