Superfans in the new buzzword of the year. This is amusing to me because I have focused on superfans for the last 2 decades and I’m struck by the fact that even though it is necessary to keep learning new strategies, apps, and platforms, the basics of human...
Here at Cyber PR, musicians frequently call and ask me to write and blast a press release. The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a “genre” of music is not a...
This post is all about getting you the help you need to reach your goals, and it starts with learning how to delegate. That means handing off tasks that either don’t utilize your best skills or that drive you absolutely nuts. Instead, you’ll spend your...
The most difficult thing for an artist or musician to do is stay motivated, and yet, motivation is the thing that propels your career forward. If you’re going to get anywhere as a musician, it’ll be through successful goal setting. That’s why I am...
The ongoing dialogue about the similarity between independent musicians and entrepreneurs is a well-worn one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the milestones that will turn their...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are...