September 27, 2008 Billboard Staff It wasn’t so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on...
When I read “BILLBOARD’S 2009 MAXIMUM EXPOSURE LIST” a few weeks ago, I thought The Onion had taken control of the venerable music trade magazine with a satirical piece. “Today the ways artists can promote their music have proliferated so rapidly...
Since I started my career in this business. I’ve always been working within the 1,000 True Fans model. Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.Acoustic Junction and Zuba two local bands became...
How Save Time Updating Twitter, Facebook & MySpace Christina Duren who is the PR director here at Cyber PR wrote this great piece this week and I liked it so much I added my 2 cents and I’ll share it with you. It comes at a great time because practically every...
