September 27, 2008 Billboard Staff It wasn’t so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on...
1. The Definition of Publicity – First, we are going to start out with the very basics–some definitions of what publicity is exactly. According to the Merriam-Webster Dictionary: Publicity – “An act or device designed to attract public...
