Cyber PR LAB 4: Level Up Your Email Game

with Cheryl Engelhardt

Cyber PR LAB 4 has been fully updated for 2020 and is available now to binge!

Cyber PR LABS is at it again! This time, to tackle EMAIL LISTS. Yes, that dreaded thing you know you need to have but hate having to work on.


Oh, and Cheryl is a badass career coach herself, and has spoken on and moderated panels on email marketing, branding, and communicating your goals at little conferences like SXSW, the ASCAP Expo, and CD Baby’s DIY Musician Conference, nbd.

In this Cyber PR LAB 4, you will get:

A strategy for your email list so that it’s something that supports your career (instead of overwhelming it)

An inside look at the content you need to be creating to turn your subscribers into ravishing superfans

What You’ll Learn


  • Getting clear on your career goals
  • ​Connecting your goals to your email list
  • ​Developing your actionable strategy for your email list


  • What the heck is a Rise series, and why do I need one?
  • THE biggest mistakes musicians make in their welcome emails (and the formula to get it right)
  • How to spend your time and set yourself up for a year of great content



  • ​Don’t let the tech stop you- choose a platform to do this work that works for you
  • ​Putting the content into reality
  • ​​Creating a short-term and long-term email plan

What Artists Who Participated In LABS Are Saying

Every LAB is packed with INSIDE INFORMATION on the Music Industry from today’s FOREMOST EXPERTS

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