The Ultimate Guide to Music Publicity

Proven Strategies For Getting Featured in Blogs, Playlists & Traditional Media
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emily white
“Once again Ariel Hyatt has put together a comprehensive guide of insider information that musicians want and deserve to know. I highly recommend this book for musicians interested in the modern publicity landscape at any stage of their career.”
– Emily White, Partner at Collective Entertainment
“This book is so needed because it’s such a misunderstood and counter-intuitive field. It’s hard to imagine what it’s like to be on the receiving end of your music. Ariel explains the mindset better than I’ve ever seen, but most importantly gives you concrete action steps so you can begin right away and start getting results.”

– Derek Sivers, CD Baby Founder


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michael walker
“In a dark world where every artist wants publicity but most don’t really understand what exactly it is, Ariel’s Ultimate Guide to Music Publicity is a bright shining light. Tapping into her decades of personal experience Ariel lays it all out – from the basics of what exactly PR is, to strategies for optimizing every part of a publicity campaign from bio to press release to press kit to the pitch. And she makes it all real (and actionable) by including tons of examples from her years on the front lines of music PR. A must-have for any artist looking to build their brand!”
Tony van Veen, CEO, Disc Makers
The Ultimate Guide to Music Publicity: Proven Strategies For Getting Featured in Blogs, Playlists & Traditional Media is Ariel’s first book in 5 years. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters who generously contributed their tips from both sides of the desk. Also included are 11 indie artists who share their inspirational PR journeys. 
This guide breaks down everything you need to know to master an effective and well-rounded communication strategy for your music utilizing step-by-step exercises, mind maps that Ariel has developed for her workshops, masterclasses, and music industry programs at universities and taught around the world.
michael walker
“In a sea of increasingly saturated information, sometimes it can be difficult to know who to trust. Ariel has a voice that cuts through the noice by sharing gems of wisdom & real-world experience earned from a lifetime of service. If you’re a musician, get this book – it will save years.”
– Michael Walker, Modern Musician
The Ultimate Guide to Music Publicity is broken down into 9 parts
With a Foreword by Derek Sivers
suz paulinski the rock star advocate cyber pr music
“As a productivity coach in the music industry, I value giving resources to my clients that will save them time and also provide them with specific, digestible information so they can take action. This succinct guide can be read in one sitting, and yet leaves nothing out, holding your hand step-by-step so you know exactly what you’re getting yourself into in the world of PR. If you’re an independent musician looking to grow a sustainable career, I can’t recommend this book enough!”
– Suzanne Paulinski, The Rock/Star Advocate
PART 1 – It All Starts With Your Brand


PART 2 – Your Story, Hook, Positioning and Pitches


PART 3 – Planning Your Campaign


PART 4 – Your Publicity Campaign In Action


PART 5 – Intentional Publicity


PART 6 – Hiring A Music Publicist


PART  7 – What To Do With Your PR


PART 8 – Publicity in Age of COVID-19


PART 9 – Conclusion


“Ariel Hyatt is a true ally of indie artists and one of the most knowledgeable and talented professionals in the music business. The title of Ariel’s this book is no exaggeration—everything that musicians need to know to build their brand, tell their story, and promote themselves effectively can be found in its pages. It’s all there, and it is perfectly organized to help artists develop and execute actionable strategies right away. Ariel’s vibrant writing style and engaging prose make this book a great cover-to-cover read, but the incredible advice packed in each page also make it a valuable reference guide that musicians will want to come back to again and again. I would strongly recommend this book for any musician who is looking to master all aspects of their music publicity strategy. It is the only book they will need.”
– Ryan Kairalla, Entertainment Lawyer and Host of the Break the Business Podcast
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Not ready to purchase the book? Download our free Communications Map excerpt for a sneak peek.


ultimate guide to music publicity

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