The Ultimate Guide to Music Publicity

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“My PR guru & social media mentor.”

Derek Sivers
Founder of CD Baby

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From Cyber PR Founder, Ariel Hyatt…

“The Ultimate Guide to Music Publicity will teach you everything you need to know about how publicity works in today’s music business. It includes my 20+ years of knowledge and is packed with advice on how to manage blog press, tour press, and national press.”

The Ultimate Guide to Music Publicity is broken down into 3 parts:

Part 1 – Getting Ready For Music PR

  • Social Media & Publicity are Now Intertwined
  • With Music Publicity Comes Great Expectations
  • Publicity is a Marathon, Not a Sprint

Part 2 – How To Do Your Own PR

  • Planning Your Campaign & Building Your Press Kit
  • Preparing Your Press Release
  • Researching Music Blogs & Media Outlets
  • Preparing Your Targeted Media List
  • Sending Media Pitches
  • To Premiere or Not To Premiere?
  • Getting Tour Press
  • Showcasing Your PR Results
  • Your Music Publicity Check Sheet

Part 3 – How To Hire A Publicist

  • What A Publicist Does & The Benefits of Hiring One
  •  What to Expect From a Publicist
  • Why Publicist Does NOT Sell Music (and Why This is Okay)
  • What to Look For When Hiring a Publicist
  • Making Contact with a PR Firm
  • Is She Good? How To Do Your Research

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