Ariel’s newest ebook Fan 1st is designed to teach you how to prioritize your fans, empower them to support you, and create relationships that will benefit your music career.
Prioritize your fans & reap the benefits
It is completely baffling that most artists today work so hard on new music, dedicating hours practicing, and writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no launch plan in place.
Furthermore, the pressure of consistently releasing new music, social media posting, website updating, newsletter crafting, gig booking, plus learning new technologies and platforms (not to mention the actual creation of said music) keeps you busier than ever, further battling key planning and long-term perspective.
This eBook is designed to walk you through how to prioritize your fans, empower them to support you, and create long-term relationships that will benefit your music career for years to come.
And most of all it will help you to focus on the most important aspect of your marketing – your FANS.
This book is broken up into 3 parts:
Part 1 – Understand How to Identify Your Fans
How to understand the nuances of your communities and how to capture and engage more fans with a systematic approach.
Most artists try to “get as many listeners as possible” and don’t get that there is a vast difference between an ambient fan and a super fan – they need to be treated and communicated with differently.
Part 2 – Focus on How to Create Income
Makes you think about money and how to monetize your music career by learning how to create products and offerings your fans want by asking them effectively.
And of course, it’s not about going straight to the ask – it’s about building up to it.
Part 3 – Create an Effective Plan
Helps you create your own artist development plan by breaking down the 15 steps and associated actions you need to prepare, launch and sustain releases, whether they are singles, EPS, videos or full-length albums.
Individual strategies are needed for individual singles.
Each track needs its own purpose and goals for marketing.
Most Music Marketing Companies will dive in and handle only their specific area.
Fan 1st gives you a comprehensive overview.
Even if your most recent release is not brand new, it’s important to take a step back and focus on areas you may have overlooked the first time.
It’s possible to reset the stage and get some additional and effective music marketing executed.
It is never too late to get your arms around your fans and start the processes of embracing deeper relationships.
It’s time to focus on the most important reason – to market your music in the first place – your fans!
This guide is designed to help you to see your career from a 1,000-foot view, which can be hard to do with all of the endless tasks you must perform to stay relevant in today’s overwhelming and shifting music business.