As a musician, your goal is, of course, to be seen & heard. You want to reach as many people as possible with your music and maybe even become famous! More times than not, artists mistakenly believe that hiring a publicist or radio promoter is the next step after recording an EP or an album. Many believe this will catapult them to stardom. As they try to build a career as a successful music artist, this is advice so many received And that advice is wrong!

Cyber PR LABS – 12 Master Classes to Help You Navigate Today’s Music Business

LABS are a series of focused Master Classes where you will learn from my favorite industry experts. As an artist, you are the CEO of your own career and it is vital to master many aspects our business to monetize and succeed.

Here is a rundown of the LABS you can binge starting today:

 You can save over 50% by signing up for all of them today.

CYBER PR LAB 1: Supercharge Your PR with Ariel Hyatt  

Available for Replay Now

Ariel has never taught a Music PR class before and In this Cyber PR LAB she gave it her ALL.

In these 3 sessions, you will learn how to prepare and launch your own music publicity campaigns and get the attention you deserve without spending a fortune on a music publicist.  It has never been easier to access many bloggers through a few simple websites and techniques and Ariel breaks them all down for you in this class.You can go at your own pace – binge them all or take your time through this class.

What you will get with LAB 1:

•  3+ hours of video classes

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 1 Facebook Group

• 13 Music PR Action Sheets that Ariel created especially to empower you through this course including the Cyber PR pitch process to help you write a pitch that the media will never ignore.

What you will learn in Cyber PR LAB 1 Supercharge Your PR

Part 1:  PREPARING FOR PUBLICITY

• Identify your Signature Story (the foundation of your PR)
• How to choose a perfect image and brand to send to the media that will grab their attention
• What music bloggers and journalists want and how to avoid mistakes when preparing to submit to get PR
• How to create a strategy for how to roll out your music so that it is press-worthy

Part 2: YOUR LIST & GETTING PR PLACEMENTS

• How you choose appropriate outlets for your music to target (you may want to be on Pitchfork but it may not be time for you (yet!)
• Share and customize a PR target list just for you based on Ariel’s 22 years of PR contacts
• Put together your targets with her pitches and you will be ready to go!

Part 3: CREATING YOUR PR TIMELINE & SHARING SUCCESSES

• Assistance in laying out the next few months (and longer if you have new music coming) using Ariel’s tried and true PR follow up methods
• What to do with your PR after you get it!
• How to leverage great PR and turn it into tangible music career goals
• 1 on 1 laser-focused coachingWe’re so excited to get learning!

CYBER PR LAB 2: The Artists Selling System with Michael Shoup

 Available for Replay Now

There are 3 big things that you can do to help get your Facebook Page content seen by more people.

Ariel has been working with Michael and the team from 12 South for years and we have used these tactics for tons of artists at our agency to build an entire Selling System that positions content in front of new potential fans and develops those fans into excited (and profitable) ticket-buying, Spotify-streaming fanatics.

What you will get in LAB 2:

•  3+ hours of video mastermind classes

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 2  Facebook Group

• 13 Music PR Action Sheets that Michael & Ariel created especially to empower you through this course including the Cyber PR pitch process to help you write a pitch that the media will never ignore.

Here’s an amazing article that breaks down some more specifics.

What you will learn in Cyber PR LAB 2 The Artist’s Selling System

Part 1: BUILD – PREPARING YOUR MESSAGE 

• How to craft attractive messages that fans will respond to

•Determine the hooks and angles that will draw new fans towards you

Part 2: GROW – UNDERSTANDING THE FACEBOOK ADS PLATFORM & ALGORITHM

• Posting (and testing) Consistent, Compelling Content (CCC)

• Utilizing the Facebook Ads Platform to Grow the Audience for your BEST content

• Use Organic Reach to pay less for ads

Part 3:  SCALE – OPTIMIZING YOUR RESULTS

• Using the Insights Facebook gives you to Review and Optimize

• Build Lookalike Audiences for an infinite source of  new fans

 

CYBER PR LAB 3: Release Music With Ease with Suz Paulinski The Rock/Star Advocate 

 Available for Replay Now

If you are looking to release a single, an EP or a full album there are many things you must prepare for!  Suz teams up with me to walk you

What you will get in  LAB: 3

•  3+ hours of video mastermind classes with Suz.

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 3 Facebook Group

• Action Sheets where Suz will teach you how to stop flailing and start focusing on your goals and Ariel will walk you through the 40 (yes 40) things you need to do on your release week!

• Ariel’s full “release plan timeline” so you can master each step and plan accordingly – you will NEVER feel like you wasted a release opportunity again.

What you will learn in Cyber PR LAB 3 Release Music With Ease

(hint – stop rushing to release and start preparing to powerfully capture new fans, grow your audience and get each release the maximum impact it deserves!)

Part 1: SETTING YOUR RELEASE GOALS

• Get clarity and focus on WHAT you want to achieve and WHY you are releasing in the first place
• Identify your timeline and plan your release steps
• Determine all partners and tasks

Part 2: CREATE YOUR STRATEGY AND YOUR MESSAGING

• Decide what release format is best – single, EP or full-length
• Plan how long you will schedule between singles and choose a separate “get” for each
• Hone in on the right messaging to resonate with your fanbase

Part 3: CREATING YOUR MARKETING TIMELINE

• Presale (you need to make at least SOME money from your release, yes?)
• Social media engagement & Website updates
• PR strategy – How to get reviews for your new music 100% of the time
• A full DAY  OF launch plan – a check sheet that has 40+ individual actions to take on the DAY YOU RELEASE anything!

CYBER PR LAB 4: Level Up Your Email Game with Cheryl Engelhardt

 Available for Replay Now

I know this topic seems BORING and you “hate sending emails because you don’t want to bother people AND you HATE when other artists send them right?  WRONG! Your email list is your TRUST FUND – Time to tap into it.

What you will get in  LAB 4:

•  3+ hours of video mastermind classes with Suz.

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 4 Facebook Group

• The content you will need to turn your subscribers into ravenous Super Fans

What you will learn in Cyber PR LAB 4 Level Up Your Email Game

Part 1: YOU’RE SITTING  ON A GOLD MINE

• Getting clear on your career goals
• Connecting your goals to your email list
• Developing your actionable strategy for your email list 

Part 2: EMAIL CONTENT CREATION

• What the heck is a Rise series, and why do I need one?
• THE biggest mistakes musicians make in their welcome emails (and the formula to get it right)
• How to spend your time and set yourself up for a year of great content

Part 3: CREATING YOUR EMAIL MARKETING TIMELINE

• Don’t let the tech stop you- choose a platform to do this work that works for you
• Putting the content into reality
• Creating a short-term and long-term email plan

 

CYBER PR LAB 5: Level Up Your Email Game w. Eli Lev

 Available for Replay Now

Eli Lev is a rare breed of artist.  I started working with him in June if 2017 and immediately I could tell he was going to go very far.  And he has.  We have worked together to identify what is missing from all the musician training out there. And Eli says: “What good is all the PR and hype around building your social media presence. The problem is if an artist doesn’t have a clue what their message is or what they want to do with it all there will be a disconnect.”  Eli worked hard to identify what his message is and align it with his growing fanbase. He will be teaching this class from an artists perspective which is always extremely valuable

What you will get in  LAB 5:

•  3+ hours of video mastermind classes with Eli

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 5 Facebook Group

• An honest look at how Eli, a totally independent artist went from brand new artists to self -sustaining in 12 months 

Part 1: CREATE YOUR OWN PATH AND FOLLOW IT TO YOUR DREAMS

• Defining your long-term goals and making a plan to fulfill your potential
• Creating a daily practice that supports your goals
• How to be a successful creative in today’s world

Part 2: DEFINING YOUR ARTIST MESSAGE

• What do you stand for?
• What do you want your music to do in the world?
• How to connect your message to your songs, your fans, and the world

Part 3: CREATING YOUR OWN COMMUNITY

• How to build a fan base through email marketing, social media, and crowdfunding platforms
• How to maintain that fan base
• How to motivate that fan base into action

 

CYBER PR LAB 6: Booking Successful Shows/Tours w IOTM

 Available for Replay Now

What you will get in  LAB 6:

•  3+ hours of video mastermind classes with Ariel & Kyle

• Archived Class Recordings you can access forever

• Access to the Cyber PR LAB 5 Facebook Group

• A newfound community to help you get gigs and booking assistance with IOTM

Part 1: HOW TO BECOME ATTRACTIVE TO PROMOTERS AND CLUBS

• Create materials needed in order to make you stand out from the countless submissions
• Optimize your site and socials so bookers will say yes!
• Dive in to your booking pitch, web presence, and promotional plan

Part 2: PLANNING  YOUR TOUR

• Figure out where you want to go, and put together an effective plan to get there
• Master a streamlined efficient approach to the planning process that saves you time
• Ensure that you are representing yourself the best way possible to talent buyers (ultimately a good first impression helps to land the most gigs).

Part 3: BOOK YOURSELF EFFECTIVELY

• How to send that pitch out to music venues in your target markets
• How to speak so a booker will listen – what to say to get the gig
• Handle the negotiations and confirmations with the talent buyers

CYBER PR LAB 7: Musician Branding Mastery w Bobby Owsinski from Music 3.0

Available for Replay Now

What you will get in  LAB 7:

• What branding really means and how it applies to you and your music

• How to discover what your brand is

• Access to the Cyber PR LAB 7 Facebook Group

• The four easy steps that you can take right now to establish your brand

Part 1: HOW BRANDING IS AN EFFECTIVE PART OF YOUR SUCCESS WHETHER YOU KNOW IT OR NOT

• The meaning of “Brand” and how it applies to you and your music

• How branding is an important part of your success (whether you know it or not)

• Learning from other brands and applying those characters to yours

Part 2: LET’S FIND YOUR BRAND

• The elements of branding that especially apply to you and your music

• Discovering your brand

• The 4 simple steps you can take to establish your brand right now

Part 3: PUTTING YOUR BRAND TO GOOD USE

• The symbols of a brand – photos and logos

• The elements of a great brand photo and how to get them in your next one

• Where to apply your branding

 

CYBER PR LAB 8: Getting Sponsored – An Artist’s Guide to Brand Collaborations w Brady Sadler

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What You Will Get In Lab 8:

• Your Brand Rider

• 1-on-1 Consults To Expand Your List

• A download of Brady’s Book

Part 1: WHY COLLABORATION IS KING

• A shift in mindset – the difference between a sponsorship and partnership

• The seven types of brands in today’s modern media landscape

• Your new favorite definition of creativity and how it can help you grow your fanbase and get paid

Part 2: BUILDING YOUR TARGET PARTNER LIST

• Getting clear on your personal brand

• Taking inventory – the brands you already rep in your life

• Your Brand Rider

• 1 on 1 consults to expand your list

Part 3: CREATING MUSICIAN & BRAND PARTNERSHIPS

• How to position the value that you can bring

• Finding unique ins & angles

• The Collaboration Playbook for Artists

• Formalizing a partnership

 

CYBER PR LAB 9: Crowdstart w Ariel Hyatt

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What you’ll get in Lab 9:

• 25 Action Sheets

• Q&A with Ariel

• Sample emails to send to your list

• Social Media Posting Guide

• Day-by-day action plan for your entire campaign

Part 1: NO CROWD, NO FUNDING

• Who are you talking to? How to identify your crowdfunding audience

• How to reactivate and connect with all potential funders before you launch your campaign

• Choosing the perfect social channels to get the best engagement

• How to identify the VIPs and social influencers in your existing crowd who will make a profound difference during your campaign

Part 2: SETTING UP YOUR IDEAL CROWDFUNDING CAMPAIGN

• Choosing your ideal financial target

• One time (Kickstarter) or ongoing (Patreon)

• Creating the key elements of your campaign

• Your campaign brand

• Advice from artists who have succeeded

Part 3: YOUR COMPLETE CROWDSTART ROADMAP – WHAT TO DO EVERY SINGLE DAY OF YOUR CAMPAIGN

• All the assets you will need for your campaign

• The entire timeline for your campaign

• Your step-by-step roadmap with all emails created for you in Action Sheets

• Your one-to-two-hours-per-day cheat sheet

• Addressing fear and doubt

 

CYBER PR LAB 10: Making Money With Music w. Randy Chertkow & Jason Feehan, Authors of The Indie Band Survival Guide & Making Money With Music

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Part 1: 45 MUSIC REVENUE STREAMS IN 45 MINUTES

Part 2: BOOST YOUR INCOME & CUT YOUR EXPENSES WITH $0 STRATEGIES/TECHNIQUES

Part 3: ADVANCED INCOME TECHNIQUES

 

CYBER PR LAB 11: Spotify Masterclass with Ariel Hyatt 

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Part 1: THE BASICS – HOW TO SET UP AN EFFECTIVE VERIFIED SPOTIFY ACCOUNT THAT FANS WILL PAY ATTENTION TO

Part 2: SPOTIFY OR DIE – ARIEL INTERVIEWS MIKE WARNER (AUTHOR OF WORK HARD PLAYLIST HARD) 

Part 3: WORKING WITH A SPOTIFY PROMOTER / PLAYLISTING COMPANY OR DIY PLAYLISTING

 

CYBER PR LAB 12: Special Guest InstructorTo Be Announced Soon!