The music industry has radically changed… and it’s time for you to take control of your career.

Cyber PR Labs is a series of focused MasterClasses where you can learn from industry experts and booking agents to full time independent artists, proven marketing agency owners, self-made music entrepreneurs, and masterful strategists. LAB 2 is all about Facebook Advertising.

As an artist, YOU’RE the CEO of your own career, and it is vital to master many aspects of our business to monetize and succeed.

Cyber PR Labs is the ONLY course that laser focuses you by highlighting industry insiders to each cover what they are best at to transform your entire career.

We’re entering the second month of our year-long Labs program with my dear friend and expert Michael Shoup, who will be teaching his masterclass on Facebook Advertising.

Michael’s worked in or around the Music Industry for the last 15 years of his life. Along the way, he’s also been paid to open for the Stone Temple Pilots, do digital work for acts like Kelly Clarkson & Lady Antebellum, design gravestones, scout talent for an indie label, and play music in people’s living rooms from New York to Seattle.

Somewhere along the way he decided to help other people over the hurdles he encountered throughout his career, and thus was born 12South Music in 2012, Modern Intelligence in 2015, and the rebranded 12South Marketing in 2017.


What You’ll Get


Sept. 10 – 8:00-8:45pm EST
  • Learn what content types work and don’t work well within Facebook & Instagram
  • Better understand your fan’s demographic with Audience Insights
  • Crafting your offer and message with a pitch that delivers value


Sept. 17 – 8:00-8:45pm EST
  • LIVE Facebook Ad Review
  • Understanding Facebook Advertising Objectives
  • Using Organic Reach to


    Less for your Ads
  • Understanding which pieces of your content WORK and which to ignore


Sept. 24 – 8:00-9:30pm EST
  • LIVE Q&A to directly optimize YOUR Ads
  • Automate and Scale your Ads with Rules
  • Building Lookalike Audiences for an Infinite Source of New Fans
  • What the heck is a Conversion?

So click the image below to reserve your seat for Michael’s Lab or grab a season pass for a huge 50% off discount. Our early-bird discount only lasts for a few more weeks, so don’t wait.

We’ll see you in the lab!


Cyber PR Lab 2: Facebook Advertising for Indies CTA

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