Memorable Music Brands with Bobby Owsinksi

Memorable Music Brands with Bobby Owsinksi

Soon, LAB 7 will launch! It is a fundamental course for any of you who want to develop or rethink one of the most important aspects of your music career – YOUR MUSIC BRAND.  I see newbie and veteran musicians struggle with music brand deeply. One of the reasons is of...
What Seth Godin Can Teach The Music Industry [Part 1]

What Seth Godin Can Teach The Music Industry [Part 1]

 Here is Part 1 of my two part interview with the inspiring Seth Godin: These are the lessons you will learn from watching this video…  LESSON #1: Mass Vs. Weird ‘Normal’ means that you are lumped up in the middle of the bell curve(i.e. part of the...
5 Challenges to Building a Strong Online Musician Brand

5 Challenges to Building a Strong Online Musician Brand

The key to establishing yourself online and within your niche is building a strong musician brand. Unfortunately, this is far easier said than done. The process of designing, building and nurturing a new brand means you have established: Your WHY – the reason...
Five Steps to A Kick- Ass Artist Bio

Five Steps to A Kick- Ass Artist Bio

Your artist bio, which we call a signature story here at Cyber PR, is one of the most important aspects of your brand. Today more than ever before having a compelling story may even be the thing that attracts a potential fan to you (before even hearing your music)...

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