Digital Media Deconstructed: JW Richard of Groove Loves Melody


One of the best decisions I ever made, when it came to developing my own personal brand, was creating my blog – not only did it allow me to write about my passion (music) and my budding area of expertise (at the time I started writing, I was earning my degree in Marketing), but it allowed me to tap into a community of like-minded individuals, musicians and entrepreneurs who were also forward-thinking in their approach to being an independent musician.

Frankly, without my blog, I would have no personal brand.

Thankfully my blog lead me to connect with Ariel and has resulted in joining her team full-time almost two years ago now. So this lead’s me to the introduction of a new series that I’ll be starting here on the Cyber PR® Music blog:

Digital Media Deconstructed

The concept of this series is to interview digital media makers who are thought-leaders or trend-setters (or both!) about their own experience with creating a consistent compelling content strategy, establishing their own signature story and developing a stronger online brand.

Screen Shot 2013-07-18 at 3.51.34 PMWe begin this series by deconstructing a long-time friend and supporter of Cyber PR®, JW Richard of the Groove Loves Melody blog (@GLMmag), which is a Dallas, TX based music blog focused on interviews, album reviews and their well-known ‘TuneCrush’ series, a single-centric artist spotlight series. Let’s dive right in!

When did you decide to start blogging about music?

Been blogging since 2003, and have always written about music. Now if the question is ‘when did it become mainly music’, that would be 2008. While working on another blog and podcast that presented a very specific niche (African-American LGBT lives in Dallas, TX), I created a site called Mandrake FM. When that work ended, I joined with a friend to help with his music site, and that went until Fall 2010. Groove Loves Melody began in November 2010. I covered a lot of artists working with Cyber PR on all those sites. (editor note: THANKS!!)

How did Groove Loves Melody start out, and how has it evolved over time?

Groove Loves Melody has always has a simple premise, and that is to bring a spotlight to well-crafted music across genres. It’s built on a theme of relationships–the relationship of words to music becoming a song as well as my relationship with that song over time. Thus, a first listen to really catchy single may be what we call a “TuneCrush”. While I am the primary writer and editor for the site, I do have content contributors based in Dallas, St. Louis, and London. While I’m based in Dallas, it never has been a “Dallas-music” blog because we want to cover great music wherever it’s made.

What made you want to become so actively involved in supporting independent music?

As a vocalist myself and having been in bands of my own, I understand the struggle of writing, performing, and marketing your music, many times while holding down a full-time day job or full-time responsibilities (relationships, children, etc.). Many artists I’ve interviewed have encouraged me to have a deeper connection to my muse and I simply want to share that encouragement with fellow musicians and help build fan support.

When you are looking for artists to feature, what qualities do you look for? What sorts of things should musicians keep in mind when reaching out to you in hopes to be featured?

Because I’m open to various genres of music, I’m open in terms of the types of artists that I’ll feature. An artist with a good bio and accessible pictures and music is always appreciated. Having the bio gives me ideas for where interviews can go. Having their music at Bandcamp and Soundcloud is nice because those sites embed easily with WordPress. It’s also appreciated when the artists share any their features from GLM with their social networks.

Starting a blog is like starting your own community or tribe. Do you interact with your community? If so, how?

When I started GLM, I wondered if stand-alone blogs even mattered anymore. Since then, I receive verification from my readers that they do, however they cannot survive without the social networks. Facebook and Twitter continue to lead in terms of social sharing from my site, however Linked In has edged ahead in sharing on any business related stories (copyright, sampling, etc.). I’m also connected to Tumblr and G+, so I connect with readers there as well. Major kudos to G+ for the Artists in the Plus community as well.

Are you a member of other online communities? Do you follow or look up to other music blogs?

Two GLM contributors maintain their own blogs and I check out their work. Enda Guinan has for social news highlights and personal sharing. Rich Lopez maintains the site, I’m a part of a growing community of music bloggers at Google +, so many of the blogs in that group I do read from time to time. ( I’ve always respected the work of Soulbounce, BamaLoveSoul, Potholes in My Blog, and Gorilla vs. Bear. I also enjoy what Bandcamp has done with their new blog and podcast.

Do you have advice for other music bloggers out there?

Keep your ears open and follow your sense of music. Don’t feel as if you have to follow after what everyone is following after. There’s too much wonderful music being made throughout the world, so cover it to the best of your ability.

Where do you see your blog in the future? Where do you see the future of blogging in general?

Whatever the next phase of Groove Loves Melody is, a blog aspect will remain a part of it. The stand-alone continues to work for me because I control the editorial and, for the most part, advertising content. As for the future, just as Twitter has its own blogging platform, I could see Facebook developing a blogging format (perhaps taking the notes option and giving it a personal page), much like Google + is infusing Blogger with its services.


Artists Take Note: 5 Unforgettable Fan Experiences

Corie Kellman

Let me introduce myself: My name is Corie Kellman. I am a music lover, working at Cyber PR® as the Director of New Artist Relations. I review artists project submissions and work to connect them to the Cyber PR® services that are right for them, getting them one step closer to their goals. However; first and foremost, I am a fan and I understand the value we bring to the success of an artist.

Musicians would be nothing without their fans. Fans are just as important (if not more) than the artists’ teams. There are moments in my life that I remember that give me warm fuzzies and your fans should have these moments, too.

Each month, I plan to post a top five list of fan engagement efforts that see while I am out and about, at shows, reading my newsletters, and surfing social media.

I’ll start this month with my top five personal moments of all time that made me feel valued as a fan:

5. Earlier this year, I pre-ordered Fun. tickets to see them at the Ryman Auditorium. When our tickets were delivered in the mail, so was a care package full of stickers and keepsakes. Included was a letter from the band thanking me for my support on the Some Nights Tour. Those tickets could have been thrown in an envelope with a receipt, but just a little extra effort on the part of Team Fun. made us feel like the thirty-something dollars was well spent before we even got to the show.


4. After seeing Band of Skulls kill it at Lollapalooza 2012, I tweeted, “Dreamiest drummer award goes to the drummer of @bandofskulls” — they retweeted it and I felt validated.

Band of Skulls

3. As I was leaving the Kills show at Third Man Records last Rocktober, I passed by Brendan Benson (an artist I have worked with in the past.) I greeted him with a hug and said I was headed out. He asked what my plans were — as our usual conversations end, I answered, “probably just headed home.” He asked if I wanted to come backstage for a little bit, and I declined since I was with my friends and didn’t want to leave them behind. He was kind enough to extend the offer to all three of us. It was a genuinely nice gesture, treating us as them. I kept my distance from the band, keeping conversations to familiar faces– I am a huge Alison Mosshart fan, and even with all the artists I have worked with or met, I still didn’t trust that I wouldn’t trip over my own sentences.

The Kills

2. I was in line for the salad bar at Whole Foods and the person in front of me turns around with an apology for taking so long – to my surprise, it was Taylor York of Paramore. I replied (a little embarrassingly,) “No worries, I’m a big fan, take your time.” He proceeded to stick his hand, initiating a shake, asked me my name and where I worked. You could tell he was thankful I was a fan and I was thankful he was thankful.

Whole Foods

1. Ten years ago, I skipped my college calculus class to stand in the first floor lobby of 96.3 WDVD/93.1 WDRQ radio in Detroit waiting to say “hi” to Stephen Jenkins of Third Eye Blind. He signed my CD in the lobby and in great bravery, I asked if I could come up to the studio with him. Twenty minutes later, during his on-air interview, he was asked which songs resonate the most with fans at live shows. Stephen pulled me to the mic and had me answer, saying it was people like me who are the true fans that come to the shows and know best.

Third Eye Blind

I encourage you to check back in each month with more real-life examples of artists making a fan’s day. As a fan, I would like you to start to work true engagement efforts into your strategy – even a little bit goes a long way with your followers. Your fans won’t soon forget you when you treat them like your friend.


Top 10 Cyber PR® Artists of Summer 2013


Summer is officially underway!!!

Oh, and if you’re in the southern hemisphere, HAPPY WINTER (yay?)

Whether you’re out having dinner on your patio, having a cold beer up at the cottage, or catching some rays at the beach, the only way to make these summer traditions complete is with a summer soundtrack. We’ve compiled a list of 10 artists that have received the most attention from bloggers, podcasters and internet radio stations that are bound to be on heavy rotation all season long.

Congratulations goes out to the following artists for their success, and a BIG thank you to all of our media makers who continue to support our artists.

– Ariel, Jon, Andrew and Team Cyber PR®



Drummer and founding member of Chicago Danny Seraphine is at it again with jazz-rock group, CTA. Composed of 8 legendary and award-winning musicians, CTA has been described as “Chicago on steroids.” Combining jazz, funk, and rock with lush vocals and hard-hitting horns, Chicago’s hits are reimagined and reborn.

Elliott Wheeler

Elliott Wheeler
Elliott Wheeler spent the last year as music arranger on the Great Gatsby soundtrack, collaborating with the likes of Jay-Z, Florence + the Machine, Lana Del Rey, Jack White,, Fergie… the list goes on. He also provided original music for the summer blockbuster. Based in Sydney, Australia, he works in his own studio as a screen composer and producer, with genres ranging from large studio movies to smaller films, documentaries, commercials, and even theater.

Ester Nicholson

Ester NicholsonAs a teenage mom, Ester Nicholson was addicted to drugs, food, and abusive relationships. Twenty-five years later, you never would have guessed. As a spiritual therapist, she gives lectures and workshops based on the Soul Recovery program she developed; with which people have experienced 5 years worth of recovery in just 6 months. She is also a gifted vocalist who has toured the world twice with Rod Stewart and Bette Midler. Through her inspiring journey, she sure has come a long way.

Jensen Reed

Jensen ReedThis hip-hopper has been featured on several TV shows, like “Friday Night Lights,” “House of Lies,” and “CSI: NY.” With his new album, “The Left Coast,” he features an array of musical influences, and it perfectly captures Reed’s signature fusion of hip-hop and pop mixed with up-tempo beats and smooth rhymes. Most importantly, it offers a look at life in the 21st century. His self-directed music video for “Rocketship” is an incredibly emotional piece about losing loved ones to suicide. In partnership with the American Foundation for Suicide Prevention, he hopes to spread the message that “there is always hope.”


KeznamdiKeznamdi knew his path would always lead to music. “This is not a choice or a hobby for me, music chose me. It’s a way of life and the only thing I’ve ever known,” he explains. He’s a born and bred Jamaican, and comes from an incredibly musical family- his parents were lead singers of the internationally known reggae group Chakula, Jah Cure is his brother-in-law, and both of his sisters are in the business. His signature sound reflects his background with a blend of reggae, dancehall, bongo flava, R&B, and rap. His vibrant personality on stage makes him lovable by people of all culures, as he seeks to tap into a “feel-good” musical world.


NMERCERWhen Naomi Mercer moved to South Central, California, she learned to use her new surroundings to develop her truly unique voice. Under the name NMERCER, the singer, songwriter, and rapper is quickly emerging onto the LA scene. With her well-crafted, playful lyrics, her self-titled debut album meshes rugged hip-hop beats, catchy electro-pop hooks, and mind blowing EDM textures. With comparisons to Santigold, MIA, Jessie J, Missy Elliot, Ke$ha, and The Pharcyde, her music is empowering and infectious.

Robin Foster

Robin FosterHypnotic and hugely appealing, Foster’s intense instrumentals are filled with cinematic textures, electronic loops, airy synths that bring a nondescript yet undeniable tension to his music. It’s fitting that he’s provided soundtracks for countless television shows like “One Tree Hill” and “Criminal Minds.” He’s even created soundtracks for top-of-the-line brands such as Hugo Boss and Kenneth Cole. This multi-instrumentalist paints vivid pictures of landscapes, smoky colors, and fast-paced city nights.


Sara Nelms

Sara NelmsClassically trained, indie-driven vocalist Sara Nelms creates music that all of us can relate to- the melancholy of lost loves, and the hope of a positive outcome in the future ahead. Her album “Lover No Longer” captures this spirit with tales of love, loss, heartache, and hope. She’s a woman of many talents, and enjoys much more than just music. She hikes, travels, and enjoys lots of chocolate, coffee, wine, and health foods.

The Great American Robber Barons

The Great American Robber BaronsEvery member of The Great American Robber Barons has had a stand-out career. Keith Dion made a name for himself as guitarist in New Zealand’s classic-cult band The Ponsonby DC’s, as well as San Francisco groups The Ophelias, 3:05AM, and Corsica. He has also recorded and performed with members of The Kinks, Thin Lizzy, Santana, Counting Crows, The Mahavishnu Orchestra, and more. He found Diana Mangano, former lead vocalist of Jefferson Starship, and together they make the artistic statement Dion has always wanted to make. His lyrics come from a place of loss- both of his parents died in Reno, NV, forcing Dion to face some dark times. The result was poignant, brutally honest music about love, loss, and social commentary.

Zain Lodhia

Zain LodhiaFive years ago, Zain Lodhia had never touched a guitar. It was one night in college when Lodhia and friends purchased the video game Rock Band. He was tasked with being their singer, and after learning the game’s repertoire he began to embrace a new passion for creative self-expression. He released his first EP in 2011, and earned favorable comparisons to OneRepublic, John Mayer, Maroon 5, The Fray, and The Script. His lastest album, “The Leap,” is radio-ready pop music filled with breezy emotionality and purposeful soulfulness.


51 Female Music Entrepreneurs Share Their Best Advice (Part 1)

Female Entrepreneurs

Today is my birthday and, each year, I love to take a moment to reflect on the year behind, the state of the music business, and my love for music.

A few months ago, while everyone in the world I know went to SXSW, I took myself to a quiet beach for a few days to think, to write, and to and recharge.

While I was boarding the plane, my friend Marcus Taylor emailed, asking me to contribute a quote for his article “30 Pieces Of Advice From Music Industry Entrepreneurs” I fired it off and thought nothing of it.

During my break, I read Sheryl Sandberg’s ‘Lean In’ and it got me thinking about being a woman in this business. Then Marcus’s article came out and I was the only woman included in it. Oops. A wonderful and telling string of comments appeared and the seed for this article was planted.

Here is the reality: Women are still under represented all over this business and sadly women in the music industry are practically invisible online.

Go ahead…. Google “Females in the Music Industry” or “Women Entrepreneurs in the Music Business”

Among the top hits you will find:

The Music Industry Discriminates Against Women, Chapter 10 …

Women in the music industry: chewed up and spat out? | Gigwise

“Sexism in the music industry ain’t nothing new.” Why aren’t female artists getting their due?

And few academic papers and theses

The Google image search is even more depressing – you will find Brittany, Gaga, Beyonce, Katy (naked) and Christina….

When I searched for “Music Degree Programs” I instantly found 204 colleges and universities in the US alone that offer degrees. I shudder to think how many young women are Googling “Female Music Executive” only to find Katy Perry’s naked ass (no offense Katy, your butt is great but… REALLY?)

So I put a call out on the Women In Music List and emailed every woman I could think of and I asked for female entrepreneurs to SHOW THEMSELVES (and show they did) lo an behold 51 Women heeded my call

I am delighted to bring you


I’m not going to stop at just 51

I want this article to be a PART 1 of many to come.

Entrepreunial Ladies – I want to grow this list! Please email me:

  • Your Name
  • Your Title
  • Your Twitter Handle
  • Your Photo
  • Your Best Golden Nugget of advice

To: [email protected]

And I will make sure that we ALL get listed and we all get heard!

Here’s My Advice:

“Shine a light on others as much as you possibly can. Ask how can I help instead of how can others help me, and watch the magic that will unfold.”

Ariel Hyatt
Female Entrepreneur in the Music Business since 1996
Founder Cyber PR, Author and Cheerleader for Musicians

Artists and Coaches and Lawyers


Be Patient, Be Forgiving


Zoe Keating
“Remember that the world does not revolve around you. Be patient, be forgiving and be nice to everyone. Say thank you.Be prepared to hear “no” more than you hear “yes” and don’t lose sleep over it. When every door is closed you can always just make your own damn building.”

You Must Love What You Do


Andree Kaminsky
“Believe in yourself! – No really, believe in yourself! Being an entrepreneur is hard. You don’t get true “days off” or “vacations” because you carry what you do with you everywhere all the time. You must love what you are doing or you will not be able to keep the pace in order to succeed. Believing in yourself and what you are building is the key to making it all worthwhile because you can then enjoy the process as well as the results.”

Be Open to Constructive Criticism

Heidi Drockelman
“I’ve been writing artist reviews, profiles and show previews since 1998. Before and during this time, I also worked in radio and marketing. I’ve interacted with hundreds – possibly thousands – of artists, publicists and music industry professionals over the years. All of that experience boils down to the simplest and most logical lessons you can gain when you put your artistry out there for the world to hear: Be open to constructive criticism. Be authentic if you want to connect. Be courteous. Be mindful of how you portray yourself. Be aware of your strongest supporters (and equally aware of others’ agendas). Be grateful for your fans. Be patient when the situation requires it. Be bold when it makes you most uncomfortable. And, above all, be YOURSELF at all times.”

Editor of

Be Fearless Enough to Stay The Course

Joyce Dollinger, Esq.
“When building a business you have to think in the present moment and of the future. You need to pace yourself to create your big picture and long term vision. Simultaneously, you have to work with a sense of urgency and pound the pavement to swiftly close deals. Along the way, be kind to those on the same path; your competitors are also your peers. In this journey, it is not about being #1; it is about being persistent and fearless enough to stay the course, not quit, and accomplish your goals without compromise.”
Entertainment Attorney
Dollinger, Gonski & Grossman

Do The Dance of Your Soul

Gail Vareilles
Gail Vareilles
“Always remember why you got into the music business in the first place. It’s about expressing yourself and speaking from the heart and hopefully touching someone else’s heart. It’s the dance of the soul. When it stops being that, and thing aren’t happening for you, go back to that truth. No matter what ultimately happens, you will be happier if you stay true to yourself.”
President of Sandshifter Music, Inc.

The Key to Creative Leadership

Julie Flanders
Julie Flanders
“I encourage my consulting clients to change one phrase “I have to do this” to “I GET to do this”! Remembering that you are powerful and you have choice is the key to creative leadership. While others complain, you can be creating and accomplishing your dreams.”
Artist & Creative Leadership and Success Coach

Let ‘What If’ Become Your Reality

Janyse Jaud
Janyse Jaud
“Think of the impossible. What if… Yes I know, obstacles and doubt will challenge you and people will believe that you are out of your mind but just smile. Create that new path for others to follow, surround yourself with the best people, never give up, and that passionate “what if” will suddenly become a reality.”
President, The Magic of Think

Never Underestimate the Power of Your Intuition

ilyana kadushin
Ilyana Kadushin
“My top advice would be, to use your Intuition and never underestimate it’s powerful assistance when Advocating for your self and your company. Also super important, is to reconnect everyday with why you created your company, your passion and connection to it, is KEY to keep it growing.”
Partner, LythionMusic

Build a Team that is Better Than You

Cari Cole
Cari Cole
“You can only go as far as your team can go – no matter how brilliant you are. Build a team of people who are brighter + smarter than you, and are strong where you are weak. Use the Kolbe Index A before you hire and move on to new prospects when you aren’t getting results.”
Celebrity Voice Coach & New Music Business Mentor

Be Confident In Your Own Talents

Miho Nomura

Miho Nomura
“Be yourself and have confidence in your own individual talents. The combination of simplicity, flexibility and understanding will keep you growing and through the exchange of perspectives with others you come in contact with, your own creativity will flourish and help realize your own goals.”
President, Musikkverden Ent.

First Impressions Are Everything

Michelle Citrin
Michelle Citrin
“Let people show you who they are as opposed to you making them out to be who you are looking for. Pay close attention to how you feel when you meet someone for the first time, it’s a great indication of what you really feel about the person. As they say…First impressions are everything”.
Singer/Songwriter & Producer/Composer

Throw Spaghetti & See What Sticks

Jo-Na Williams
Jo-Na A. Williams
“Being an entrepreneur is like throwing spaghetti against the wall and seeing what sticks. You always need room for trial and error. However, keep yourself from “spinning” by having a plan and a system. This will give you the freedom to create.”
Entertainment Lawyer & Business Coach,
Founder of The Artist Empowerment Firm

Plan 2 Years In Advance

Jeri Goldstein
Jeri Goldstein
“Create career and booking momentum by planning two years in advance. Get two fill-in-the-date wall calendars to keep in a constantly visible place. Enter future events, conferences, festivals, personal events that you know you either will be attending or would like to attend or to which you would like to get booked. Begin surrounding these dates with other bookings, like house concerts and other types of gigs. As you focus your bookings further into the future, you will avoid the last minute empty calendar syndrome and spark career momentum by visually seeing future dates on a filled calendar. This is great for moral, great for planning ahead for conference discounts and showcase applications and great for keeping band members and team members engaged and committed. Start planning two years in advance and your career will advance to your next logical level.”
President & Founder: Performingbiz, LLC

Music Festivals/Events/Venues/Sponsoship


Your Proudest Moments…


Marcie Allen
“Some of the most difficult deals you will work on will become some of the proudest moments of your career.”
President, MAC Presents

Learn As You Do… Just Make Things Happen

Fiona Stewart
Fiona Stewart
“There is a simple truth about running your own business and this those who succeed do, they get out there and make things happen and keep making them happen. If you want to run an event then start one up. Go to a local venue and start a monthly club night, contact artists, do a bar deal and think of ways to promote your night. I know that sounds far simpler than it really is but in reality that is what it consists of. You will learn the skills you need as a promoter by doing it, of course you will make a few mistakes along the way and learn from them. I do not know any promoter of note who didn’t start this way. Learning skills in relation to finance, marketing and contract law will take you that step further and protect you and the people you represent. But ultimately it will be down to your personality, the relationships you cultivate, taking risks and a lot of luck. If after trying this you haven’t succeeded then don’t beat yourself up the reality is that very few do, but whatever the outcome the skills you have learned in trying will be useful to you whatever career direction you take in the future. ”
Managing Director, Green Man Festival

Never Be Afraid to Ask

Ruth Daniel
Ruth Daniel
“If you ask in the right way and have an interesting proposition, people will always say yes.’ This is how I grew my organisation and managed to work with everyone from the manager of The Rolling Stones, Jarvis Cocker, Billy Bragg and many more amazing people to come around the world to help develop the independent music infrastructure.”
Director, Un-Convention

Break Your Goals Into Daily Tasks

Shoshana Zisk

Shoshana Zisk
“Create an overall curriculum for your goals. Break it out into daily tasks. Then schedule them and do them everyday, on schedule. Otherwise, you’ll be pushed around by a tsunami of data and people, spinning in busy circles. Schedule yourself first, and do little baby steps every day, and you’ll reach the finish line every time.”
SF MusicTech Summit, Co-Producer

Learning The Art of Sales is Fundamental

Caroline Bottomley
“Getting your head around sales and how to make them is fundamental. It’s not about being pushy (it is a bit) or coercive (not at all), it’s all about helping people solve a problem they have, for which they pay you. So the problem you solve has to be worth paying for. My other advice is you have to be a fighter. Not in the sense of being aggressive, but in the sense of not giving in, not giving up, being determined, finding a way to be successful. ”
Founder, Radar Music Videos

Managers and Labels


Start Executing on Day 1

Emily White
“As society has shifted from physical to digital across all mediums, I see nothing but opportunities for our musicians, comedians and even our firm’s athlete to connect with their audiences like never before. We don’t sit around and wait for magical things that may or may not come, we start executing on opportunities that make sense for our roster on Day 1. It’s a step by step process that intertwines hard work and almost ensures growth when executed on properly. I can’t wait for you all to see some of the larger picture projects we are working on that hopefully effects how we consume media on multiple platforms in ways that make sense for all.”
Co-Founder of Whitesmith Entertainment & Readymade Records

Start Local Before Global

Cathy Pellow
Cathy Pellow
“Conquer your own territory before you set out for bigger pastures. 
As a label and management company I get a lot of emails asking me to check out a band that is on the other side of the world and who are not yet even headlining or touring in their own country. You need to make waves in your own region before the expense and work it takes to break a band over here is even a possible consideration. Grow locally and expand first. Don’t get caught up in trying to keep up with other bands you might see touring outside of your territory – this isn’t a race or competition. Patience, hard work and truly being a great live band every time you play will end up in those airplane tickets becoming a reality.”
Owner & Manager, Sargent House Records

Create Your Own Opportunity

Yaya Rey

Yaya Rey
“Instead of waiting around hoping for an opportunity to come, create your own. Stop depending on other people when you can do it yourself. Get out there and network, build and maintain your contacts, stay active on social media, be consistent and pay attention. There are opportunities where you least expect it.”
Founder & CEO, YA IndieGround House Mgmt, LLC

Rules Are Made to be Broken

Catherine Haridy
Catherine Haridy
“Always look to be innovative and exciting with everything you do in your business and with your clients. Rules are made to be broken.”
Director, Catherine Haridy Management

Personal Connections Are Critical

Lisa Brigantino
Lisa Brigantino
“Provide your clients the personable engagement, care and top quality service that you expect for yourself. In an era of texting, IM, emails, etc., the personal connection is still the most valuable. You won’t build your business by doing one-off jobs. Treat your clients in such a way that they’ll continue to return year after year.”
President, Hidden Pond Productions, Inc.

Think Outside The Box

Cindy da Silva
Cindy da Silva
“Don’t be afraid to think outside the box. Start with an idea, and then work out how to put that idea into action.”
President – da Silva Artists, Inc.

Lead, Learn, Listen

Cookie Marenco

Cookie Marenco
“Lead your team and tell your story. Learn from mistakes and accept the consequences. Listen to everyone, especially your customers. They don’t care if you’re a man, woman or a goat, they just want a great product.”
Founder & Producer, Blue Coast Records

Never Work Harder Than the Artist is Prepared To

Kerry Harvey-Piper

Kerry Harvey-Piper
“As an artist manager and independent record label owner, I only work with artists who are prepared to work as hard as I do. This business is about team work so pick your team carefully and never be frightened to ‘tweak’ the line up when necessary.”
Owner at Red Grape Management

The 3 P’s

Karen Emmanuel

Karen Emanuel
“Passionate, patience, perseverance”

Owner, Think Tank Media

Artist Marketing and PR


Always Reward Commitment

Vickie Starr

Vickie Starr
“Always put your committed fans first, and reward them for their commitment. Launching a new product? Give your core fans (or clients) first shot at buying it, or better still, give them an advance purchase discount (or other value add). Reward repeat costumers, and find ways to let them know how much you appreciate them. Consumer loyalty is a valuable asset, and be a core goal of your business model. It’s the safety net that can get you through lean times, and the engine that drives a key component of any marketing campaign (and which can’t be bought): word of mouth.”
Owner of Girlie Action Media & Marketing

Your First 5 Team Members


Corey Denis
“Hire an experienced industry relations person as one of the first five team members. With or without technological advancements and revolutionary products, the business of art is rooted in relationships.
In addition to building appropriate industry relations, this person will be instrumental in finding & monitoring your best & most appropriate beta testers.”
Head of Digital Music Marketing & Strategy, Toolshed, Inc.

Work Hard, Play Hard

Cathrine Carter
Catherine Carter
“Work hard, play hard, work even harder, keep smiling, stay focused, continue to learn new skills, don’t take anything personal, keep hustling, get the job done, a sense of humor is a must, and always make sure you enjoy your work!”
Founder, Funky Dumpling PR
Founder, Red Lipstick Mafia Video Productions

Technology Changes, People Don’t

Alicia Yaffe  (1)
Alicia Yaffe
“My piece of advice is to remember that as much as everything is constantly changing, it is so important to remember the fundamentals. Technology changes, but people don’t, and the underlying psychology of what motivates people to engage with you and your music, remains constant. Make great music that makes people feel something. Find your people. The rest comes after.”
CEO, The Spellbound Group

The Art of Speaking

Sara Jayne Crow

Sara Jayne Crow
“Think before speaking, and speak with conviction.”
Director, Stray Poodle Media

Always Listen, Always Ask

Marni Wandner

Marni Wandner
“Never forget to listen…to your clients and customers, to your staff, to your colleagues…even to your own heart. And never stop asking questions – there’s always so much more to learn.”
President, Sneak Attack Media

No Slacking Allowed. Ever

Peggy Dold
Peggy Dold
“We can never know too much. We must continually expand, evolve and educate ourselves so that we can be at the top of our game to best serve our clients, projects, and companies. No slacking allowed. Ever.”
Founder & CEO, Navigation Partners LLC

It’s Not Who You Know, It’s Who Knows You

Rynda Laurel
Rynda Laurel
“Your reputation and actions will say more about you than you ever can. Develop authentic working relationships with people and they will remember and respect you. Be confident without arrogance, be knowledgeable but open to learning, be steadfast in your goal but open to change. Ultimately, create a network of people who know who you are and like who they know.”
Founder & CEO, 1968media

What Is Your Company’s Value?

Rachel hi-res
Rachel Masters
“Figure out your company’s values. It is a pain in the butt to do but is a critical need as you scale since it provides a foundational north star for you and your team. Afterwards, you will all know what the company is about and how you will be reviewed. It also helps everyone on your team to interview potential hires and select teammates who fit your ethos.”
Co-Founder & Partner, Red Magnet Media

Don’t Be a…

Jen Long (1)
Jen Long
“I’ve been given a lot of great advice over the last few years, all of which I’ve kept close. You should follow your heart and find something that you love doing. Work as hard as possible to make that something your full time occupation. Don’t make excuses for yourself. Don’t blame other people for your failures. Try new things. Learn from your mistakes and listen to others. But still, the best piece of advice I have ever received is quite simply, ‘Don’t be a dick’.”
BBC TV Presenter, Owner, Kissability Records
Owner, Zero Core

Music Licensing


Find a Good Mentor

Isabel Pappani
Isabel Pappani
“It’s important to find good mentors and people you can rely on for advice. While you should always trust your intuition, it’s vital to have a trusted network you can bounce ideas off of also. And don’t forget to pass it on. Be open to taking others under your wing.”
Owner, Undercover Tracks

Live Your Success… Even When it Hasn’t Come Yet

Carolin H. Aubrey
Caroline H. Aubrey
“Tackle every day like you already have a million dollars in the bank. Live and breath your success. Even when it hasn’t come yet.”
Founder & Owner, Suineg Music Group

Relationships Take Time To Build

Nicole Sanzio
“Build relationships and realize they are not built overnight – and be yourself.
As cliché as “Rome wasn’t built in a day” sounds, neither are business relationships. Some of our key deals are developed from relationships that we’ve built over time without ever having even known that it would later become a “business” relationship. Network and Be yourself – people will take you seriously and have more respect for what you do once they realize that the result in it can only reach a common good.”
President & Founder, InDigi Music

Smoke and Mirrors

Katy Walker

Katy Walker
“My advice is to be very patient with the music industry. It moves very slowly. You also have to know exactly what you want, try to be very specific. You will get the right answers only if you ask the right questions. Relationships rule the entertainment industry, that’s also a no brainer but worth repeating. Its crucial to organize your contacts, and to connect on a personal level. People see through you like you are glass of water in this industry. It’s a world of smoke and mirrors, so if you are down to earth and straight to the point, people will really appreciate it, like a breath of fresh air.”
Owner, Unemployable Music

Music Tech

Balance Risk and Process

Judy Estrin
Judith Estrin
“By definition entrepreneurs are often bringing new experiences or business models to existing industries and often run up against people and systems that are protecting the status quo – even when it may no longer be in the industry’s best interest. To effect real change, you need to figure out the right balance of risk and process – where to work within the system and where it needs disruption. You need to be adaptable, without losing your focus. And you need the right mix of urgency that comes from the passion for change and patience to convince others to buy into your vision.”
CEO, EvntLive, Inc.

Trust Your Vision

Katherine Ajk
Katherine Ajk
“You have to know and trust your vision. You will make many changes as you grow but you can’t waiver from your core values just to satisfy someone else’s opinions. Equally important is to enjoy the wins no matter how big or small. Entrepreneurship is a long hard journey – all wins are worth celebrating.”
Vice President of Affiliate Relations,

Be Adaptable, Be Prepared

Maria Payden
Maria Hayden
“Be adaptable, be prepared! Things aren’t always going to go your way and you need to be able to deal with these changes on a daily basis. To be able to persevere or pivot are key to building a business.”
Co-Founder, BandWagon

Don’t Let Anyone Put You In a Box

Ann E. Greenberg
Ann E. Greenberg
“Don’t let anyone put you in a box. By definition, being an entrepreneur means charting new territory, originating cutting-edge products and executing in ways others will resist. Don’t let anyone put you in a box – not your co-workers, not your investors, and certainly not yourself.”
Founder & CEO, Sceneplay
Co-Founder, Gracenote

Fix a Real Problem and Tell a Story

Brittney Bean
Brittney Bean
“Fix a real problem and tell a story. It’s tempting, especially in media, to build things just because the idea is cool or because you want to look cool, but that’s probably not going to stand up as a way to make money. Find a real problem people have, fix it and then tell a good story. Most people aren’t going to care about what you’re doing unless they can relate to it and stories are the easiest and cheapest way to do that. And don’t forget to make people laugh!”
Co-Founder, Songdrop

Have Genuine Passion for What You Believe In

Sheryl Northrop
“Have genuine passion for what you do and believe in yourself.
If you have passion for what you do, you’ll look forward to each new day as a challenge and know that you can accomplish something amazing. Believe in yourself and trust in your instincts will help you make the right decisions when confronted with difficult challenges and unexpected situations.”
NorthStar Entertainment

Passion Trumps Perfect

Lenise Bent
“Be authentic, be honest. Always treat everyone like you want to be treated, you never know who you’re sitting next to on the bus. Be true to yourself, make sure you are doing what you want to do and for the right reasons. Love what you do. Passion trumps perfect. Your enthusiasm will be infectious and inspiring to those around you. Do your homework and be visible and approachable. These things apply to anything you do in life.”
Mixer, Engineer, Producer

Don’t Underestimate The Power of Mentorship

Jennifer Newman Sharpe
“Seek out mentors and give back by mentoring those younger or less experienced than you.
Mentorship has been such a valuable part of my career. No matter where you are in life or your career, you can always learn from others. I’ve been very lucky to have some incredible mentors in my past and present, and I try to give back by regularly meeting with and mentoring young attorneys or people thinking of going into entertainment law or solo practice. You’ll be surprised at how much you can learn, both as mentor and mentee.”

Avoid Drunken Sloppiness

Asya Shein
“Delegation and teamwork are key, focus on what you are great at. Oh, and keep the alcohol at a minimal intake – as a woman, sloppiness is at times even more noticeable.”
Founder & Publisher

Thank You


A few people went WAY out of their way to help me make this list as amazing as it is.

A Big Thank you to:

Marcus Taylor who inspired me to do this, Caroline Bottomely, the first responder to the original blog post who helped me gather up some amazing entries, Karen Allen, Brooke Segarra, Shane Harrington and Jon Ostrow who helped edit, and format.


Social Media From The Aussie Perspective (Guest Post)

Ariel here…

I got back from Australia last week after an amazing 2 week journey on the 3 Wise Monkeys Tour with Ralph Murphy & Tom Jackson.

Along my journey I re-connected with artist and social media coach Rose Wintergreen, who guest tweeted my entire 6 hour presentation with gusto.

She and I got to chatting after the seminar and she gave me some great insights on her experience as an artist and coaching artists in Australia. So, here is my interview with her. I hope it gives you some insight into the state of marketing on the other side of the world.

In my observation – it’s global and equal no matter where you go. Rose’s most valuable advice?

It’s Psychological and starts small (oh and also many many artists cited Gotye as having an amazing newsletter – just goes to show you, even after global success it still counts deeply to create relevant, relate-able content by speaking directly to your fans).

Enjoy this article and visit Rose online at:

Rose WintergreenRose, tell us about yourself…

I’m a social media coach to creatives (musicians, writers, artists) and a self-managed singer-songwriter from Melbourne, Australia.

I’m obsessed with coffee and chocolate and the buzz that comes from helping people realise they have the skills and the power to create fantastic opportunities for themselves if they spend some time developing a strong social media presence and good marketing strategy.

What did you think of the 3 wise monkeys?

I really enjoyed it. There was an (unspoken) theme going on that’s really important and absent from a lot of music business events – an acknowledgment that a large part of success in songwriting, performing and self-promotion is psychological.

As important and helpful as they are, artists don’t just need tips and training about how to do things (there’s so much free information available now). They need real life opportunities to talk about and workshop practical ways to work through their fears with other artists.

1. In your opinion what is the thing Aussie artists struggle with most when it comes to general online promotion / & social media

Australia has an incredibly strong anti-bragging culture. It’s not cool to talk about how good you are, how good your work is, be seen to care strongly about anything, or to accept praise.

Many artists create great work but feel they have to be apologetic when they perform or present it. It means most artists are incredibly uncomfortable with promoting their work or talking about it on social media. It’s tricky to do it well and many are worried about coming across as arrogant try-hards.

2. Why have a vast majority of artists in Australia told me that they don’t like twitter? Why is Broni the exception and not the rule?

I think self-promotion of any kind is particularly tricky for Australian artists because of our culture, but Twitter feels scarier than Facebook for several reasons…

• Facebook (even if you’re talking about using a band page rather than a personal profile) feels smaller and friendlier, because we’re used to using it for staying in touch with friends and family.

• Twitter feels more public – like a bigger stage. Yes, there’s more opportunity if you put yourself out there, but it can also be more terrifying for people worrying about making mistakes or looking silly.

• For people who haven’t used Twitter for a while, some of the abbreviations, symbols and conventions can be daunting, whereas Facebook is just normal text, and is pretty intuitive.

3. Name 5 Aussie artists who have their social media strategy in tip top shape

Clare Bowditch, Sam Buckingham, Tom Dickins, Jen Cloher, Courtney Barnett.

4. Name 5 artists who’s newsletters are worth reading and should be modeled

Clare Bowditch, Sam Buckingham, Rosie Catalano, Gotye… to be honest, I’m having trouble coming up with a fifth one. I think Australian artists struggle with newsletters just as much (perhaps more so) than Twitter.
5. Do you think Facebook is an effective marketing platform?

Yes, it can be, but as for any marketing tool, it depends on what your goals are, and how you use it. Facebook isn’t going to help you get more people to your shows or listening to your music if you only post an update once every few months and it’s always about you and your music.

Facebook was designed for people to be able to be social – so be social – don’t talk about yourself all the time. What about other people who are inspiring you? What about asking your fans about themselves?

6. What’s the one Q you get asked the most?

Won’t people think I’m full of myself if I do this (start sending a regular email newsletter, posting daily on my Facebook band page, tweet multiple times a day)? Why would they want to hear from me so much?

Answer – they won’t if you do it sensitively and effectively. They don’t read everything at all times of day, so you need to communicate on multiple channels to make it easy for them. They want to hear from you because they like your music and they want to know more about where it comes from.

7. What’s the best platform to use to market yourself?

It depends on your goals, your interests and where your fans (or potential fans) spend their time.

Effective marketing is never about a single platform – it’s about having clear goals, a strategy, and using multiple marketing platforms (online and offline) together to reach those goals.

Generally, for Australian musicians right now I recommend at a minimum:
• Your own website (owned by you)
• A regular email newsletter
• Facebook band page
• Twitter
• YouTube

8. If an artist wants to export (go international) what are the social media steps to take?

Get your social media and marketing materials as organised and vibrant as artists who are already exporting internationally.

Build relationships with Australian artists who are already exporting internationally, artists from other countries you’d love to play shows with, and the arts funding bodies that could help you get there – like Sounds Australia.

Be helpful to international artists wanting to travel and play Australia!

Have questions? Ask people who have done it before! There’s nothing stopping you from tweeting/Facebook messaging/emailing and/or Skyping other artists to ask about their experiences and tips. It’s how magic happens.

9. What else would you like to say? Final parting words?

If you’re still freaked out about using social media, start small.

Start with one thing, watch what other people are doing – people who seem to be doing it well… Subscribe to other artists’ email newsletters and YouTube channels, follow them on Twitter and like them on Facebook. What do you like about what they’re doing? Try it out for your own social media.

Need help putting together your strategy? I’m available for face to face coaching sessions in Melbourne or Skype sessions if you’re elsewhere, or if you’re really pushed for time, hire Ariel and her team to do some of it for you.

Remember, you’re not alone! Lots of other artists are doing this too. Pursue opportunities where you can meet other artists and talk about this stuff – there are lots of free events run by APRA and the music associations in each state (e.g. Music Victoria, Music NSW etc.). It will be good for your social media, and for your spirit!


Twitter: @rosewintergreen
Email newsletter:


Twitter #Music Is a Dud… But Twitter is Still Critical To Your Marketing

Twitter Music

Now that Twitter’s new music platform, #Music, has been available for public use for almost two months it is safe to make the following assessment.

It is one resounding dud.

When the platform was first released, we shared a guest post from our friend in the UK Mark Muggeridge who was quite keen on the potential of the platform and it’s benefits for the emerging market.

However, we here at Cyber PR feel that after seeing it in action, Twitter #music falls short in two major areas.

The first is that it’s charts fail to offer anything unique by way of popular music or emerging music. Artists show up on these charts by being the most talked about on Twitter…

In essence, Twitter is shining the spotlight on the cool kids table.

The second is that even though the platform has an ‘emerging’ tab, it still does absolutely nothing to better the marketing opportunities for the majority of independent musicians. This chart is an automated platform that doesn’t actually function as a tool for musicians to utilize. It just exists.

But even though Twitter #Music isn’t what we all had hoped, we want to reinforce something that we’ve been talking about for years.

Twitter is still CRITICAL to your marketing.

The following are 4 areas that Twitter excels in, arguably better than any other platform:

1. Plugs You Into Global Conversations Surrounding Your Niche

Twitter as a platform allows you to not only follow people, but topics and trends as well. The latter is made incredibly easy to do through the use of hashtags (#).

By identifying keywords that are relevant to your niche (i.e #Vegan, #Yoga, #MusicEducation, etc.) you can track global conversations surrounding topics that are important to your niche so that you can join the conversation at large. This will not only help to build a more distinguished voice for your digital-self, but it will allow you to start building conversations with others who feel just as passionate and empowered by your niche.

This is a critical opportunity to build unique relationships with others in your niche who have established themselves as thought-leaders and gate keepers.

2. Establish Thought-Leadership Through Content Curation

Speaking of thought-leaders, Twitter creates an amazing opportunity that no other platform can compare with. By curating content relevant to your niche through various forms of media (audio, video, photos, articles, etc.) that can be tweeted about on a weekly, daily and even hourly basis, you are showcasing the fact that you not only have your finger on the pulse of your niche, but that you have a unique approach and perspective as well.

By curating content that sparks opportunities to create new conversations with existing thought-leaders, you are putting yourself on their level in their eyes, and in the eyes of their followers.

Of course, don’t forget to use the proper hashtag when tweeting the curated content surrounding your niche so that others who are following along and joining conversations are sure to see it.

3. Target Potential Super Fans

We all know how difficult Facebook can be to actually find new people. Facebook’s Open Graph search that is slowly but surely being rolled out to their entire user-base will be a helpful push in the right direction, but frankly it, nor any other platform, can compare to the possibilities that Twitter gives you to target potential super fans.

This process starts with understanding two things:

1. Who is your ideal fan? Where do they live? What passions do they have? What musicians do they like? What do they find inspiring?

2. Where do YOU live? What passions do YOU have? What musicians do YOU like? What inspires YOU?

If you can answer the questions above, you should be able to very easily find not only others involved in your niche, but their most dedicated followers as well (the latter are your potential super fans).

By utilizing, you can search for relevant and dedicated supports to connect with by way of location, hashtag, keywords, and more. Use this to seek out those who you feel can empower you and your tribe, then follow and engage with them.

4. Support Yourself by Supporting Others

Twitter has become known as a platform for shining a spotlight on others through the widespread use of #FF (#followfriday) and #MM (#musicmonday). Both hashtags are used to shine the spotlight on OTHER people, instead of promoting yourself.

But why limit your promotion of others to just these two hashtags?

By making the promotion of other people, be it thought-leaders, gate keepers, fans or even other peers within your niche or genre, a regular and part of your overall Twitter strategy, you are consistently creating opportunities where people will share your own content out with their followers just to reciprocate the support. This can open MAJOR doors for you to be routinely connected with new followers.

And of course, nothing helps to build your brand better than having other talking about you (instead of you talking about yourself). Twitter’s potential for this opportunity is unmatched, let alone unsurpassed, by any other platform.

How Have YOU Used Twitter To Market Your Music?

The failure of Twitter #Music is not the end of the platform as we know it for music marketing. In fact, quite the contrary. Let us know how YOU have been continuing to utilize Twitter to market yourself and your music in the form of a comment below!