8 Simple Steps to Formatting a Proper Press Release

Press release concept.Here in the Cyber PR® offices, we quite frequently have musicians about to release albums this fall for press release writing services. We no longer write press releases for bands, but wanted to at least give you the basis for how to do so properly, should you still feel the need to release one yourself:

A press release should be one page only and on letterhead (if you do not have letterhead put your logo or your record company’s logo at the top). Your press release should be formatted like this:


All Press Releases start with ‘FOR IMMEDIATE RELEASE’ written in the top left hand corner, and always in CAPS.

2. The Contact Information

Contact Info should include your first and last name (or the first and last name of a specific person) a phone number and an email address. The web address is optional here or you can include it at the bottom in the additional contact information section.

It should look like this:

Contact: Ariel Hyatt (212) 239-8384
[email protected]

3. Headline

Next comes the Headline of the Press Release which should be simple and centered and bold

An example:

Jen Chapin to Celebrate Release of New Album With East Coast Tour

4. Subhead

This is an expanded part of the headline which brings the reader in and accentuate the headline by adding detail

An example:

10 city tour supports Ready, her new album on Metropolitan Hybrid.
Cities will Include Philadelphia, Boston, Portland, and Hartford.

5. Opening Paragraph: Location, Date & 5 W’s

The Opening Paragraph should start with (City, State) Date — This is so the reader knows where the information is coming from and how timely the information is.

Example: (New York, NY) June 20, 2012

And it should answer the 5 W’s:

Who, What, When Where and Why

This initial paragraph should always grab the reader and answer all of the basic questions the reader might have these are factual. If the release is to promote a show or a specific event include the full date, venue name , venue address, showtime, ticket price and ages as well as a link to the venue for further directions & information.

6. Second Paragraph: USP / Unique Selling Point & Quotes

This is the “meat” of your press release so make it juicy!

This will include further information, more details, an engaging story, a quote about your music, or about the topic of the release from reviewers, fans, a producer, a venue owner or an industry tastemaker (because what other people say is always taken more seriously and is more believable than your own hype) and the USP – Unique Selling Point – a short description that captures the sound of the music (pretend that the reader may never actually hear the CD and include what makes you stand out.

7. Final Details & Additional Contact Information

Here is where you would include all tour dates, a mailing address a link to your websites, and a place where a photo can be downloaded a link where the CD or tracks can be purchased or label contact add them here.

8. The 3 # # #’s – The End!

Now type this:
# # #

This indicates that the press release is finished and there is not another page.


The Musician’s Guide To Linking Your Facebook and Twitter Accounts

If you haven’t already linked your Twitter account to your Facebook account now is the time to do it! Twitter just confirmed that they have updated the Twitter application for Facebook and it is available for EVERYONE.

According to the Twitter spokesman, Robert Weeks, “the updated integration will include a richer media experience related to the first photo, URL, @mention, or #hashtag in the cross-posted tweet.”

What does this mean for you?

It means your tweets can now be published on Facebook properly, so that your images show properly, links appear correctly and you can now even #hashtags and @ mentions will be linked properly.

Now every time that you update your Twitter account, your Facebook status will update automatically (and properly).

Word to the wise: quite a few studies have shown that a Facebook Fan Page is most effective when only posted on once or twice a day. So, while you can now combine your Facebook and Twitter accounts effectively (a HUGE time saver for the busy, independent artist), you want to be careful not to over post to your Facebook fan page from Twitter.

If you already have your Twitter and Facebook accounts linked then you may want to unlink them and re-link them so that you get all the new features


Here are step-by-step instructions on how to install Twitter onto your Fanpage:

1. Go to the top bar across the top of your Twitter homepage and look for the icon of the person (it’s in between the search box and the blue “compose new tweet”). A drop down box is associated with this icon that says “Settings”

2. Scroll down and you should see a box that says Facebook – post tweets to Facebook.

3. If you do not see it – login to Facebook and search for Twitter – click on the first Twitter Icon that pops up – it will promt you to login to Twitter

It looks like this:


4. Click the yellow button and then look at the twitter settings again -The Facebook icon should show up

5. Click it and it should begin to install.

6. In order to see your fanpage show up click the tiny checkbox to the left of the words of my Facebook page and pull the page you want from the drop down box (if you administer more than one fanpage there will be several here)

7. Select the page you want associated with this account

8. Click on Blue “save changes” box!

Voila!  Now you have connected your personal page that admins your fanpage


Top 10 Cyber PR® Artists for Summer 2012

After last week’s wave of heat and humidity, there is no mistaking it… Summer 2012 is finally here!

It is now once again time to shine the spotlight on the Top 10 Cyber PR artists. With the level of talent we are consistently representing, this is never an easy decision, however we have succeeded in compiling a list of the top 10 Cyber PR artists that have received the most attention from bloggers, podcasters and internet radio stations. Enjoy and happy summer!

– Ariel and Team Cyber PR®


Son of Levi


LA based Son of Levi’s romantic and emotional songs illustrate Levy’s transformation to coming to peace with his father’s death. Each song is marked by its expressive lyrics, strong vocals, and masterful phrasing, and is often compared to the bands Muse and Coldplay.  Son Of Levi’s album, Always, was released January 31, 2012 on DreamWave Records. “When I was writing the album, I met my girlfriend, now my wife. I had lost someone I loved but I gained someone I love,” Levy says. “That’s the beauty of the album—it juxtaposes the pain of death while embracing love. That those two can coexist in the same time period is astounding.”




From Guadalajara, Mexico comes rockers ELAN. Finally the Mexican quintet has set the stage for an entrance in to the American market through the release of their album, See Us Spin on April 17th. Thanks to the graceful style in their track, to Elán’s vibrant singing and deeply human lyrics, and brother Jan Carlo DeFan’s emotionally expressive adventurous work on the guitar, ELAN is now the first Mexican group to release successful albums in English.



Bree Rose


The 17-year old singer and songwriter produce songs that reflect experiences on young love and relationships. Her writing expresses what comes straight from her heart and her powerhouse vocals, wild animation and enormous energy on stage, results in the audience joining in each song, jumping and dancing along. Bree has just finished co-writing and recording the January 2012 released EP, “Bree”, and is also very excited about just releasing her solo project, which includes her first songs as an individual artist.


The Future Laureates


Offering positive punk-rock energy with folk/pop musicianship, and comparison of Barenaked Ladies and Dispatch, The Future Laureates’ sonic champagne is frothing and bubbling with the release of their third studio album, “Fortress Sessions.” Soaring harmonies glide through serious matters of the head and heart, along with major jamming by guitar, bass, drums- and ukulele. In 20122, the album “Rethink the Recession” won licensing deals with a variety of shows on MTV, Showtime, and Discovery Networks via Tinderbox music.


David Bronson



Often compared to David Bowie and Bob Dylan, the NYC based singer-songwriter/producer/multi-instrumentalist, David Bronson, began his calling seven years ago: the realization of a 22-song autobiographical concept record that took over his interior life. This June he releases Story, the 11-track second half of the project; its prequel The Long Lost will be released at a later date.




Trew Music

James “Trew Music” Crockett AkA Trew is an American Alternative Hip-Hop rapper and song writer. Born in Prince George, VA, Trew grew up listening to an array of musical genres of different eras.  Trew’s curiosity influenced him to become a music major, which earned him various awards for playing trumpet, baritone, and keyboard. His talents, determination and unique style have opened opportunities for him to write jingles and be featured as a model for clothing companies such as Ecko, LAYOP, Cardigans& Cigars and Local celebrity.



Anna Dagmar



Anna Dagmar grew up a pianist steeped in classical repertoire but also drawn to the excitement of jazz improvisation. She earned a degree in jazz piano performance and music education from Eastman School of Music in Rochester, New York. This summer, the NYC-based pianist, arranger and singer-songwriter releases a new album, matched in music and narrative, Satellite.



Blade of Grass


Blade of Grass has its root in LA where the two friends, Michael and Joshua met at UCLA. Michael was studying Ethnomusicology and Joshua was studying acting at the School of Theater, Film, and Television. Michael Hurst also took part in the UCLA jazz program, studying with the likes of Kenny Burrel and Herbie Hancock: “Dance to the Radio” is a modern take on a hot French jazz rave up from a bygone era. It sounds like the music that Django Rheinhardt would have made if had Jimi Hendrix’s electric guitar setup.



Cab 20


Cab 20 consists of: Bert Hoover, Eric Contreras, and Jason Almanza. Located in LA, the band is often times compared to Queens of the Stone Age and The White Stripes the rockers have gained success in their unique gritty sounds with guitars from the ‘60s as well as their bluesey/jazzier side of the musical spectrum. “…This young trio is easily one of the hottest bands worth keeping an eye and ear on right now. Although still in their infancy, they certainly hold the promise of making it the way the Black Keys have.” (Dirty Jeff, Dirty Hippie Radio)



Jenn Summers


The native New Yorker radiates an ease and warmth in the silky swagger of her rhythmic flow. She glows with an unflinching positivity hard fought after a nearly lifelong battle with congenital heart disease. Jenn’s undergone 3 open heart surgeries in 23 years, but for the last 10 years she’s been strong and healthy. Now she is ready to move on. Transformed, positive, and refreshed, she’s issuing the aptly titled When Life Gives You Lemons.






Sign Up For The Independence Day ‘Mini’ Campaign Special

Announcing….  Our Next  CYBER PR® “Mini” Campaign!

For: INDEPENDENCE DAY, July 4th 2012

Do you have a song that exemplifies our great country, that celebrates freedom, or pride or commemorates a great American hero?


A Cyber PR® “Mini” gets your music directly to our network of bloggers, podcasters and iRadio DJ’s for content consideration.

We also increase your reviews on iTunes, Amazon & CD Baby and help you expand your social networks (Twitter, Facebook, YouTube).

1 song promotion  — $277

How Cyber PR® Works:

We create a group VPK™ and present your music (grouped by theme) to our network of new media makers looking for great content.

Mini Campaign Rates

Promote 1 Song For $277

Promote 2 Songs OR a song and video for $377

Promote 3 Songs / and or videos for $477

This Cyber PR® ‘Mini’ Campaign will launch on June 11th so please get in touch with us ASAP if you are interested!

P.S. For this campaign, we can only accept 20 songs on a first come, first serve basis. So if you are interested, please contact Jason Loomis at [email protected] 

Click here for more information!

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7 Mobile Apps Musicians Need NOW!

Greetings! Marissa from Team Cyber PR® here, and I have a question:

Do you consider yourself mobile-savvy?

I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you!

Here are some interesting mobile statistics to keep in mind:

  • There are 165 million Twitter users, and 50% of them use Twitter Mobile.
  • Over 1/3 of Facebook’s 900 million+ users also use Facebook Mobile.
  • Mobile internet usage will overtake desktop internet usage by 2014.
  • Mobile coupons get 10x the redemption rate of regular coupons.
  • 3 out of 5 internet searches are done with a mobile device.
  • 91% of mobile internet access is to socialize.
  • In March 2012, Smartphones were in use by 50.4% of consumers in the US.



Musician’s Arsenal: Killer Apps, Tools & Sites – ReverbNation Mobile Apps

Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader in app creation platforms for musician’s to consider, their price points can be prohibitive for many independent artists.

But have no fear, ReverbNation has been creating free/inexpensive solutions for independent musician’s since their inception. Here again they have come up with an affordable solution for mobile app creation. And ReverbNation can get you up and running with a customized app in 6 quick steps.