Replay The FREE Q&A Call From Feb 29th


Replay The Follow up Q&A call From Wednesday Feb 29th

In case you missed it, you can still get in on the premier call for the Music Success Teleseminar series and learn the secrets I’ve used to help thousands of musicians break through to success using social media.

A few weeks ago, Corey Denis and I discussed engaging fans and fixing past mistakes many musicians make online on a teleseminar call with over 300 musicians.

A stream of the entire 1 hour teleseminar is now available accompanied by my slides so you can follow along here!



Replay the Teleseminar Q&A Call From Feb 29th




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Guest Post: Creative Ways to Raise Money for your Recording Project

This is a guest post by Darren Gallop, CEO of Marcato Musician.

Few musicians have the luxury of independent wealth or the backing of a record label with enough cash to cover the cost of recording. Most musicians have to work really hard to raise cash in order to head into the studio. This is especially the case if it is your first recording.

Before you start raising money, you should have a budget for your recording and know exactly how much you need to raise.

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Digital Dollars Seminar – Let’s Get Social Panel

Jason, Director of New Media Maker Relations at Ariel Publicity, was recently invited to speak on a panel with Bob LeDrew, Suzie Vinnick and Emma Julien at the Digital Dollars Seminar, moderated by Johan Hultqvist. Jason and the other panelists discuss using various social media platforms to promote music, best practices on Facebook and Twitter, growing your mailing list, different ways to help monetize via social media and more.

The Digital Dollars Seminar is a partnership between the Toronto Blues Society, Ontario Council of Folk Festivals, Batuki Music Society and Lula Music and Arts Centre funded by the Province of Ontario Cultural Strategic Investment Fund.

Watch live streaming video from torontobluessociety at livestream.com

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Musician’s Arsenal: Killer Apps, Tools & Sites – Broadtexter

Getting butts in seats. The age old problem that only seems to get harder. You send out Facebook invites that get largely ignored, post tweets that get lost in a sea of tweets, write newsletters to only have your fans forget to come the day of the show and put up flyers that nobody even reads. While, all of these steps are important (being a digital guy, I debate the continued effectiveness of physical flyers, but we won’t go there now) the main issue with all of them is they lack immediacy. And immediacy is absolutely vital in a world where attention spans are shrinking by the second.

I can’t tell you how many times I’ve RSVP’d ‘Attending’ on a Facebook event and then completely missed the event because I just plain forgot (for those of you who know me, my terrible memory does not play in to this, so don’t bring it up). And I know I’m not the only one who does this. Most people I know ignore Facebook events all together. Conversely, most people don’t ignore their text messages, and most of my weekend hangs are organized spontaneously via texting (my dad hates this about my generation). Which, at long last (is it just me, or are my intros getting longer?), brings me to Broadtexter!

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Listen to Ariel’s FREE Teleseminar Now!

Social Media Mastery: Tools & Discourse

This teleseminar is now over, but you can still sign up and receive access to the full recording and slides for free!

Presented by: Ariel Hyatt and Corey Denis

It’s 2012 and Social Media is mainstream media. We all know how to use sites like Twitter, Facebook and YouTube, but few of us know how to use them well enough to engage friends and fans effectively and track ROI (return on investment).

This FREE teleseminar will teach you basic principles that you need to know and understand to set yourself up for online success.

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Musician’s Arsenal: Killer Apps, Tools and Sites – Thinglink


Pictures. We all know they’re worth a thousand words, but despite this immense value, we still find ourselves trying to figure out how we can use pictures to further our digital promotional efforts more effectively. Tagging photos in Facebook and using social picture applications like Instagram have brought us a long way in this regard, but the topic of this weeks post has launched us into a new world. When I first heard about and looked at Thinglink, I didn’t really get it and quickly forgot about it. But so many people kept talking about it, I figured I’d better take another look and find out what I was missing.

Turns out Thinglink is actually quite incredible. Thinglink provides an interactive experience previously unheard of with pictures. The idea behind Thinglink is to connect ‘things’ in photos to ‘links’. At first, it may not sound that exciting, but this really does open a whole world of possibilities.

Let’s say your band just got done playing a great show for your CD release party, and as your walking off the stage the photographer snaps a killer group shot. You, of course, put this picture up on your website for all your fans too see and enjoy. But Thinglink allows you to take that experience even further.

To use Thinglink with this picture, you’ll first upload the image to your Thinglink account. Once uploaded, you select particular regions of the photo you want to tag. For example, can put a tag anywhere on the photo and link that tag to a video clip from the show. You can tag the broken sticks the drummer is holding in the picture to a video clip of him actually breaking the stick during the show. The brand new CD the singer is holding can be linked to iTunes so your fans can buy the new CD. The guitar player’s guitar can be linked to the blog post where he talks about how the guitar was handed down from his father, and this show just so happened to be on his dad’s birthday. You can go on and on until this one photo becomes a whole interactive experience that shares more insight and story than the photo could ever hope to on it’s own.

Thinglink has a number of integrations that really make it exciting. Thinglink has SoundCloud integration so you build links in to your photos to specific SoundCloud tracks. TopSpin integration allows you to put E4M (email for media) widgets in a tag. You can also collect email addresses with FanBridge and Mailchimp integration. You can even link to your songs on Spotify.

What makes these integrations even better is Thinglink has a ridiculously awesome help section. They explain (with very easy to understand step-by-step instructions) exactly how to integrate with your website and how to use each of the integrations. Some of them, like TopSpin, are slightly complicated, but Thinglink takes all the trouble out of the process. Well done, Thinglink.

As I said at the beginning, Thinglink opens a whole world of possibilities. Never have we been able to do so much with photos so easily. And Thinglink has not ignored the social aspect. These newly tagged photos are embedable and shareable so your fans can spread their favorite photos with all your tags included. Thinglink also tracks the analytics for your photos so you can see what pictures and tags are most effective.

The photos I’ve attached in this post are mostly of different ways others have started using Thinglink, and they’re some pretty cool and creative ideas. But I want to know how you would (or do) use Thinglink. The true power in Thinglink lies with the creativity of the user. If you haven’t already, sign up to Thinglink (they have a free version!) and share some of your tagged photos in the comment sections. How do you think artists can best use Thinglink? Do you find it valuable? What some creative ways you are using Thinglink pictures?

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