Ariel’s Perfect Blueberry Pie Recipe

Ok – I am well aware that this is not a post about marketing your music, the state of the music business, direct-to-fan, 1,000 True Fans or Music PR

This is a post regarding my second love: Food.  I made this today and shared the process on Twitter and Facebook and many friends asked me for the recipe – so here it is…

This recipe was taught to me by my father Gordon Hyatt who is a masterful chef.

This pie will make people do things for you.

I have turned down a few marriage proposals from it (OK, they were from my best girlfriends husbands, but that’s neither here nor there…) it is easy to make and takes minutes to assemble.

So, take a break from music marketing and hit the kitchen!

Love, Ariel

Preheat oven to 350 degrees

Crust:

I buy frozen pie crust (deep dish)

but if you like to make pie crust you can do that too.

Today my friend made Julia Child’s recipe (pictured)

Filling:
2 1/2 – 3 cups of blueberries

Juice & zest of 1 lemon

½ cup sugar
1-2 tablespoons corn starch

zest both lemons (remember don’t grate the white of the lemon just the yellow exterior flesh)

you will use half for the filling and half for the crumb topping

juice 1 lemon and combine juice, half of the zest, sugar and cornstarch with blueberries, –  toss lightly together in bowl

transfer to pie crust (pile it in there, its ok if its higher than the edges of the pie)

Crumb Topping:
1 stick butter (frozen or very cold)
1 cup flour w/ 1/2 teaspoon salt
1 cup sugar
1 teaspoon fresh nutmeg – grated
zest from 1 lemon

dice the butter into small cubes

toss into bowl with flour, sugar, nutmeg & zest – knead this like play dough (use your hands and manipulate till it forms a crumbly consistency)

drizzle crumb topping on top of blueberries and cover them completely “sealing” the crumb topping to the edges of the pie crust.

Bake for 25 – 35 minutes until topping is golden brown

Serve with ice cream

or whipped cream (easy just whip heavy cream with a splash of vanilla and a dash of maple syrup)

become a hero to all your friends.

Get people to do things for you

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It’s about gratitude… Music

My birthday is today, and my birthday always makes me feel nostalgic, so here’s a somewhat sentimental post….

Last week, I spent a lot of time alphabetizing my CD collection (well, what’s left of it after I got rid of thousands of CDs a few years back) I had them all boxed up in my basement, and I began missing them, because something about attending Bonnaroo last week, woke me up and made me want to see and touch them.

Many of my CD cases are still covered in soot from when I lost most of my home in a fire a few years back. My black fingers reminded me that I survived losing almost all of my material possessions, And it was then I discovered that I could survive anything.

So, What’s present for me now is: Music has been the main focal point of my entire adult life.  It’s the heartbeat that propelled me to work hard to make a career in this business because I wanted to be around the people who make music and without it I would have been lost.

In the past few years, my focus shifted full time to my other passions social media and marketing.  This, coupled with a failing relationship with a hyper-judgmental man who criticized virtually everything I put on the stereo, made me turn away from music and towards other outlets, where I could be unmolested.

I became unrecognizable to myself and for the first time in my life I uncharacteristically stopped listening to music.

But last week standing out in a field at Bonnaroo under a lightning storm, something shifted back into my body.  The catalyst was Buffalo Springfield’s reunion and it was visceral.  The kind of stunning that makes not only the hairs on the back of your neck stand up but also the kind of stunning that causes you to have an outer body experience…. That’s my base connection to music.

So, there I was in my basement, re-acquainting with each CD as if it were an old friend. Memories came flooding back as each CD connects me to a piece of my life.  My first job working at a record store, standing at the top of Red Rocks and looking down and crying from the beauty of the place, Sunday morning jazz on weekends with friends, late night house parties, the 5 years I worked as the PR director for The Fox Theatre in Boulder and the thousands of shows I watched from her balcony.

Then there are the CDs I worked, the thousands of bubble envelopes I mailed with thoughtfully written press kits and For Immediate Releases and 8X10 photos attached with my business card clipped to the top, now it’s an antiquated irrelevant process…  When I finished my life as a traditional publicist, my database records showed that I had mailed out over 11,500 CDs.

Then there are the CDs I will never get rid of because I was thanked in the liner notes for my contribution and hard work… And being honored for my efforts and work is a blessing.

And so,

Today, on my 40th birthday I’m in gratitude

for music

for the artists I know who make music

for my colleagues and friends who work in, for, and around music

for our community who are all trying to go forward and figure it out together.

When I look at the hundreds, if not thousands, of artists I know, it’s the one’s who have not lost sight of what they are grateful for, even in times of reinvention and disruption in this business, who stay even-keeled and move forward despite the new rules and challenges

It’s you who help me to remain committed and inspired

Thank you.

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A Musician in Joplin Needs Us Now – Supply Run For A Tornado Victim 5/25/11

Hi Nashville Friends & Family,

I have a favor to ask. If I was there I would do this but I’m in New York feeling really unable to do the Maximum I can.

Vince Romanelli is an extraordinary friend and independent musician who I adore needs us.
see why I love him here http://www.youtube.com/arielpublicity#p/search/0/YJ4Y3z4SLSg

His bandmate Kenny’s parents just lost everything they had in Joplin.

Vince is leaving tomorrow evening to drive to Joplin on a supply run.

Anything you can do to contribute will be deeply appreciated.

Even if you are not in Nashville If you have anything to spare, please go here:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=UNBSDTU9LMVJE

Here is his email.
I can try and come meet you, but if you can bring it to my house by the fairgrounds, or to Kenny and Sara’s by Kroger that’d be extremely helpful.

I WILL make a run to cool springs or Nippers Corner tomorrow, so I can try and meet as many as I can.
Much love,
Vince – [email protected]

please, please spread this around. LITERALLY… everything helps.

(Start)

Thank you so much to all of you who have reached out with a desire to help Kenny’s family as they recover from the devastating tornado that hit his hometown of Joplin, Missouri. As you may have heard, his mom, dad and younger sister were trapped in their crawlspace and were freed after Kenny’s grandpa and a neighbor axed away at the rubble, working tirelessly to get them out. They walked away with nothing but we are so grateful that they were among the fortunate who WALKED AWAY. For that, we are unbelievably grateful.

ITEM DONATIONS:

We are traveling to Joplin on Wednesday night and are collecting the following items they are in need of to take with us.

CLOTHING

Kate (Kenny’s 20 year old sister) – Size 5 Pants (short length), Medium Shirts, Size 7 Shoes
Julia (Mom) – Size 10 Pants, Medium Shirts, Size 9 Shoes
Kenton (Dad) – Size 36×30 Pants, Large Shirts, Size 9.5 Shoes

In addition to basic clothes, items like pajamas, work boots, socks, rain boots or jackets, are appreciated.

Also, there is a need for day to day toiletries such as shampoo and conditioner, soap / body wash, makeup, tylenol / advil, towels / washcloths, etc. or items that will be helpful when working on clean-up efforts so things like work gloves, batteries, flashlights, bug spray, and sunscreen.

Beyond that, we have also been working with the local chapter of the Red Cross in Joplin and will also be carrying donations of items they’ve requested such as clothing (all sizes), blankets, duffle bags, sleeping bags, moving boxes (broken down so they can be transported easily) and non-perishable items. I would ask that the items donated be new or only very gently used. Since these folks will be starting completely over so we want to make sure that they are provided with items in a good condition and don’t come with stains, rips, or an obvious amount of previous use. We will also be purchasing water from nearby towns but didn’t want to use up the weight or space transporting those so any cash donations will be used on that.

DROP-OFF LOCATIONS

All items can either be given to us directly or at one of the following locations:

Our house
Today – anytime / Tomorrow – anytime before 4PM
3608 B. Caldwell Court
Nashville, TN 37204

Vince’s house
Today – anytime / Tomorrow – anytime before 4PM
616 Hamilton Ave
Nashville, TN
37203

Downtown Presbyterian Church – Church Office
Today – anytime before 6PM / Tomorrow 9-4PM
154 5th Avenue North
Nashville, TN 37219

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Wave One Ends, Wave Three Begins!

This was one of the hardest decisions I have ever had to make!

Wave 2 contestants of the Blog Challenge have been patiently waiting while I tried to make up my mind.

I have read and re-read the blog posts over and over and I have chosen 1 grand prize winner for 3 Month Cyber PR Campaign and 2 runners up for 6-week Cyber PR Campaigns!

I love the way all three winners embraced community and really leaned on each other in the Mastermind forum and supported each other through the whole contest!

The Grand Prize Winner is…. Kelly Carpenter

The First Prize Winners Are…. Todd Dunnigan & Darryl Gregory

The Second Prize Winner is… Fern Carver Michonski

HONORABLE MENTIONS

(I’m sending you my Musicians Web 2.0 audio Bootcamp (not that you need it – you learned so much!  But I want to give you something as a Thank You!)

Neil Milton
Scott Krokoff
Annie Aronson from HobbyHorse
Stephen Frost
Stephen Carmichael
Atul Rana from DonkeyBox

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Join Ariel and Tom Jackson at Singers – Bands Bootcamp in Nashville!

Date: Friday & Saturday, October 1 & 2, 2010, 10 a.m. – 10:00 p.m.

Location: S.I.R. – Nashville, TN

You think you’ve got it? This is your chance to find out if you really do! This workshop will engage you, challenge you, and give you the opportunity and tools you need to help you succeed in your career.

Discover the secrets these successful artists have learned from Tom Jackson’s Live Music Methods: Taylor Swift, Jars of Clay, Jordin Sparks, Casting Crowns, Francesca Battistelli, Gloriana, and many of the acts you admire!

Imagine 2 full days of classes and hands-on demonstrations that will make youand your music absolutely memorable!

Plus, you’ll have a chance to perform in front of Tom and other industry pros – gatekeepers who can provide an opportunity for you to be seen and heard. Tom is always looking for top talent to perform at events and on major tours. If you’re good enough andrecognized as a Top Performer you may even get the opportunity to work with:

  • a Grammy winning producer,
  • first call studio session players, or get
  • top of the line audio gear

Book today! – the Bootcamp is limited to 100 artists

Bootcamp Registration $399.00
$299.00 through SEPTEMBER 3rd only!

Plus, additional $50 off when you register 2 or more in your group!

  • Special rates for 2 or more apply to band/group members, managers, chaperons, parents
  • $25 non-refundable registration cancellation fee before Sept. 23; no refunds after Sept. 23

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In Gratitude… 4 People On My Dream Team

Today is my birthday and today I have a great deal to be thankful for. To have a long career in the music business is something I’m very proud of. These past 12 months have been an incredible journey and I want to acknowledge a few people that have made it a year to remember.

And I want to remind us all about something Derek says, It all starts with who you know and it’s our connections to each other in the world that make us.

Derek Sivers

Most of you know (and worship) Derek. The reason why is because you have probably met him, and because he has probably given you great advice on how to make your music career better (or better yet, he has written you a check for your music). Even though he’s not in charge at CD Baby anymore, what he created so lovingly and well lives on with his spirit intact.  But there’s a part of him you may not know.  He’s an impeccable friend.  When the phone rings it’s never “how are you?”  It’s always….  “Have you ever thought about what you would do if one day (fill in the impossible, and most thought-provoking question you can think of…)  Derek is always helping me push my limits as a creative entrepreneur  and my the re-invention of my business has a lot to do with him. Derek remains my sounding board in this business. On days when I get discouraged and think it all won’t fly couldn’t fly, he is my biggest cheerleader and thought provoker and idea generator.  Thanks D…

Millie Millgate

If I had to nominate the hardest working woman in the music business,  Millie gets my vote.  As the head of Sounds Australia , her job is to make sure all Australian artists who attend international music conferences (SXSW, CMJ, Liverpool Sound City, Great Escape etc.) have a platinum experience, and because of her they do.  Its so easy to go to a conference and get swallowed up by the overwhelming experience but Millie ensures that this won’t happen by  getting her charges connected to all of the right people to not only play in front but also meet and network with. She never stops thinking about how to make each conference better and more effective for artists, label owners and managers. Her book on how to tour Australia, where she covers every possibly angle and answers every possible question you may have is like everything she does detailed , meticulous, and impressive.  She inspires me when I watch her in action…. She graciously invited me to Australia last September, and introduced me to APRA who hosted a series of master classes, and I’m here now at Song Summit celebrating my birthday in gorgeous Sydney.

Shelley Nordstrom

I had never heard of the ECMA‘s when Shelley first invited me to come speak at The East Coast Music Awards conference and ceremony.  What I‘ve discovered is some of the most incredible talent I have ever seen (Hey Rosetta, Joel Plaskett, and David Myles are just 3 examples). Shelley ‘s job is to invite international delegates to attend the conference and experience the jaw dropping talent and ensure that that talent leaves the East Coast of Canada.  She and the entire conference make guests feel like complete rock stars.  I have never been so well taken care of at any conference, and because of Shelley, I have met life long best friends and colleagues, 2010 was my third trip to the East Coast of Canada and I’ll go back every year (if I’m invited).

Anna Hildur

In September 2008, Anna Hildur, the head of IMX, The Icelandic Music Export, invited me to Reykjavik to speak at the fabulous You Are in Control conference. She chose me not only because she wanted someone to speak about how social media is affecting musicians, but also because she wanted more women to speak at the conference and I was honored to be included. To watch Anna in action is marvelous. She wields two cell phones and switches between her sing-songy Icelandic and English, (depending on which one is ringing) and I can’t find one Icelandic artist who doesn’t know her personally. When the financial crisis hit Iceland, Anna, and I co-developed an online course to help Icelandic artists fully master online marketing and PR so that they could get exported the most efficient and cost –effective way she could think of.  I have been introduced to so many amazing musicians through that experience and have had the great pleasure of working with over 40 bands and musicians from the land of fire and ice including Ólafur Arnalds, Sunna Gunnlaugs, For A Minor Reflection and Dikta

Derek, Millie, Shelley & Anna, I couldn’t have done my dream without you,… I believe there is no luck in the music business. Luck comes concurrently with dedication and hard work and by having others help you along your journey.  My journey would look profoundly different without you.  Thank you from the bottom of my soul for all you do for me and for musicians around the world, and for all you do for me.



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