Originally posted here: http://janie7722.wordpress.com/2009/12/02/music-success-in-nine-weeks/
Music Success in Nine Weeks: A Step-By-Step Guide on How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan Base, and Earn More Money (second edition)
Artist Relations and Booking
389 12 th Street, Brookly NY 11215
$34.99 as PDF download or paperback
June 20, 2008
Seasoned publicist Ariel Hyatt has created a much-needed business course for musicians. Her new book, Music Success in Nine Weeks: A Step-By-Step Guide on How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan Base, and Earn More Money (second edition), is destined to become the musician’s marketing bible.
The book has nine chapters—one for each week you work the program– and a big two-part bonus chapter. Included also are a music business dictionary and a list of 20 essential websites for musicians. The first chapter deals with setting goals, which any business person needs to do. There is a lot here that the musician will need to work through—if he or she hasn’t already done some of this work. These goals cover every aspect of the music business starting with lifetime goals and then breaking them down into workable one year goals. The book encourages breaking these goals down into targets and tasks over a month, a week, and daily to further the yearly and lifetime goals.
This detail set the tone for the rest of the book. Without goals, you can’t steer a career or a business. This crucial chapter actually could have been made into a whole book—and there are plenty out there about critical goal setting. But I think Ariel was wise to just offer a framework for goal setting that would allow readers to get on with the tasks necessary to make those goals happen, instead of being bogged down into the anal minutia that goal setting can often get mired in.
The next step was creating an elevator pitch. This was an odd term to use in this situation because it’s usually reserved to book or other media pitching. I would have called this a tag line or artist blurb. But the concept is similar and essential to creating a brand and making an artist stand out. It’s rather like a slogan ad writers use. Ariel walks you through this critical step and offers a video example. She also gives you ideas about how and where to place your brand.
And the great ideas just keep coming. Music Success in Nine Weeks shows you how to use your website to reach more fans, how to use social media (Facebook, Twitter, YouTube, etc.) and even podcasts to get your brand out there, how to use a blog to get reviews and create a buzz about your work, how to use newsletters and surveys, how to build a mailing list, how to network, and how to keep it all going. The big bonus chapter shows you how to do some traditional PR, such as writing a catchy press release and what to do with it and how to be your own publicist or choose a professional.
The price may seem excessive for an ebook or even a paperback, but it comes with a bonus–a lifetime membership and access to Ariel’s online Mastermind Forum, which offers support from Ariel herself and industry veterans who have used the program. Their guidance can help the novice through the steps and answer any questions that come up. Also, Ariel directs readers to a number of videos and other online aids to help them with specific parts of the course.
Though Music Success in Nine Weeks was written with musicians in mind, it is perfect for other creative artists and small businesses. It is comprehensive and covers everything you need to known about marketing. And, most importantly, the information is written in a clear fashion as if Ariel were sitting across from a desk (or a computer) and showing you what you needed to do.
As a freelance journalist and novelist, I found the information essential to my own business and extremely helpful in forming my own brand and promoting my books. Music Success in Nine Weeks is a resource I will use again and again as I grow in my creative life. Thank you, Ariel!