When was the last time you ran your own DIY PR campaign? If you have to stop and think, it’s probably been too long. I get it—putting together a PR campaign can feel overwhelming sometimes, trying to figure out everything from which single to push first to how to...
I was delighted to be interviewed by Manafest – Chris Greenwood – the founder of Smart Music Business about my latest book The Ultimate Guide to Music Publicity. It’s short and sweet and packed with great advice about public relations for musicians!...
Amongst all the pressure of social media, Spotify numbers, and live performance stands one of the most overlooked and powerful ways to make money as a musician in 2024. And you can even do it without leaving the house. Of course I’m talking about email lists. An email...
One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to propel your career forward, and for good reason. We’re on them all day and they’re always touted...
You got into this for the passion and the love of the craft, am I right? But somewhere along the way you’d probably like to make money from that passion too, right? Well, making money can come from a number of places when it comes to the music business, but by...