New Media Pioneer: James Wellstead of The Jaycast

New Media Pioneer: James Wellstead of The Jaycast

The Jaycast. Take your Ipod on a trip! Escape to a world of comedy banter, toilet humour, and the best in new unsigned Rock Podsafe music. Join Jay and Mr D  in a british podcast that is:  “The world of the JC”.

The Jaycast Podcasting Live from “The Jaycast House Milton Keynes UK” every fortnight!

Q) Tell us a little bit about your site. What inspired you to start it?

A) The Jaycast is a British based Music & Comedy podcast playing the best in new unsigned, indie and Podsafe Rock and Pop music on the net, The JC tis a blend of two guys doing guy stuff, sharing silly stories and jokes mostly geared towards toilets and life. Lets think of it of it as an escape from the real world for around 30 to 40 mins and Jay’s world is pretty weird.

The show is hosted by Jay and Mr Downtrodden Jay’s manic depressed room mate. Jay of course is a constant source of amusement and ridicule for Mr D. Jay revels in his love of SiFi TV shows, mainly Battlestar Galactica, and hopes one day maybe just maybe he will meet a Cylon, preferably the blond one. The show was formed on November 5th 2005 mainly inspired by the Lynn Parsons Chalet Show, Top Gear and of course the Source Code by Adam Curry. Jay has had an interest in radio from an early age and New Media has given him a chance to annoy not only truckers on the CB radio but now the entire internet. So why not check us out for yourself every fortnight your Ipod wont know whats hit it.

Q) Why do you believe new media resources (i.e. blogs, podcasts, internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) I believe Podcasting, Blogs and Internet radio are so popular these days simply because there is no diversity in “Lame” stream radio. Music tends to be manufactured with singers using auto tune, wheres the talent? We believe the real talent lies in Podsafe music, its diverse and it is real. Podcasting is a great way to promote this and is proven to sell records and real talent enthusiasts want to hear. However I also believe that in order to promote new talent you need to mix it in with the classics. That helps to keep the interest for the new stuff. Its great promoting a new talent but some times you need to throw in something people know. It is such a shame you cant spin Brother Love along side Pink Floyd without a huge law suit. If we could then Podcasting would really take off.

Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0” will look like?

A) New Media 2.0 has changed the way artists communicate with fans greatly, It has become very personal and you can get to email an artist directly. Subscribing to artists blogs ensures you know exactly when your favourite band is giging and when the next album is out without the wait. The next step for new media 3.0? Let podcasters also promote the rock legends then sky is no longer the limit. Its just north of Watford.

Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) To get the attention of the JC you just need to sound great and pack a rockin good tune. We like to start with a fast rock track, steer you round to a tuneful pop number, then add a little more rock and end on a nice ballad or “Ceiling Burner” as we call it, one where we can get the lighters in the air. Oh and nice legs we like nice legs and Mr Downtrodden likes female bass players apparently.


How To Get Bloggers To Write About You – Become a Reader & a Commenter

VIDEO: Ariel Hyatt and Derek Sivers: Getting Your Music to Bloggers, Podcasters& iRadio DJs

I really loved the pieces that Chis Bracco has written on MTT on Blogging and I wanted to add some thoughts on getting blogs to write about you.  His strategies are rock solid and full disclosure he used to work with my company and he is indeed very effective at getting bloggers to cover artists. Read Chris’s piece here:

I know that blogging seems like yet another unbearable thing to take on so there are 2 ways to approach this

1. Become a reader and commenter
2. Become a reader, commenter and blogger yourself!

Q: How Do You Play Ball with the Bloggers?
A: Become a reader and commenter

I highly suggest that you try to get familiar with the blogging world by reading blogs and posting comments on blogs you like.


CAUTIONARY TIP: If you are posting on a blog who has not already covered you DO NOT HYPE YOURSELF. Bloggers hate it! Instead, you can leave comments about something THEY wrote and include your sig file with your name, band name and a link to your website. This is a subtle way of letting the blogger know you are a musician without saying: HEY! REVIEW ME! If they like your observations about them and what they write, they just may.


Create profiles at Google ( and Friend Feed ( and add the RSS feeds from your different social networks. These profiles will feature updates from your RSS feeds, and enable you to follow your friends and favorite blogs in one place. Other people will also be able to see all of your various feeds in a central location.

Add your blog’s RSS feed to your Facebook profile(s) and your Facebook friends can also see your updates on your Wall. (more…)