Ariel Speaking in London May 27, 2010

Internationally recognised Social Media and On Line marketing expert Ariel Hyatt of NYC’s Ariel Publicity presenting her ideas and thinking in London for the first time.

Communications and event management company Evil Genius Media + Events have announced that they will present a seminar in London with leading social media and on line marketing expert Ariel Hyatt of NYC based Ariel Publicity.

The three hour event scheduled for 6 pm, Thursday May 27 at PRS House in Berners St London, is aimed to give artists, artist managers and indie labels practical information to assist them in formulating a plan to deal with all the social media platforms they have to manage as part of a modern 2.0 music career or business.

During the event Hyatt will outline some of the thinking that has made her a must-have speaker on the international conference circuit over the last several years including appearances at SXSW, CMJ, and ASCAP’s I CREATE MUSIC EXPO 2010. Her bi-weekly newsletter and weekly YouTube TV series “Sound Advice” has over 15,000 subscribers.

The event will be segmented into three parts. Part One will focus on expanding the thinking outlined in Hyatt’s bestselling book ‘Music Success in Nine Weeks.’ Hyatt is creating this presentation especially for the London audience who might not be as familiar with her work as the music industry in other territories.

In Part Two, Hyatt will create an open workshop working with a number of audience members on their social media and web pages.  Artists, managers and labels who wish to be considered for selection for this will be asked to submit a URL to Hyatt and her team during the on line ticket purchase process.

Part Three will be devoted to Q and A where Hyatt will give one on one advice to those with questions.

“I trained in traditional PR as an intern in London over 20 years ago and I am delighted to be coming back for the first time to present PR in a whole new light.  The UK music industry is famous for how tough the competition is and how difficult it can be to get a leg up, so for me to be able to come and work with artists, managers and labels will be coming full circle for me.  I am really looking forward to this event.”

The Music Managers Forum, The Association of Independent Music and The Australian Performing Rights Association have all come on board as official event partners enabling their members access to discount tickets.

Event Essential Information:
When: Thursday 27 May 2010 Event starts at 18:00 sharp.
Where: PRS House Berners St London W1T 3AB.
Nearest Tube: Tottenham Ct Rd or Oxford Circus.
Tickets: £30 + VAT are available at
Event Enquiries : [email protected]


Guest Post: Has The Bubble Burst on Fan Culture?

bigstock-Needle-about-to-pop-a-green-ba-29691032Here is a guest blog post that came from musician Esther O’Connor in Scotland (who is also a fellow redhead :) ).

It is insightful and asks a VERY important question: When is too much unfettered access well, just too much?

Social Media has pulled back the veil a little too much in many peoples opinions, and she makes a poignant remark: No build up, no hype, no anticipation, no waiting. It’s true that the rules have changed.  One artist I met at a conference recently snarkily commented to me: Imagine if Jim Morrison or Hendrix had been on Twitter?

Frankly, I’d rather not.

Times have certainly changed.  The question is: Are you willing to change with them?

Has The Bubble Burst on Fan Culture?

I was brought up in the 80’s and 90’s with my family heavily involved in the music business. (My Dad played guitar for Wet Wet Wet.) I remember being at gigs and the fans literally screaming and passing out. The first aid room at the side of the auditorium almost always had at least one person in there at any given time having their hysteria induced injuries taken care of. For the fans there was the hype of the massive show, favourite songs played on radio weeks before, the anticipation of the band coming to your city to play and queuing outside the record shop for signed copies of the single. For some the gig experience included camping out the night before tickets went on sale and camping out again to secure a place at stage front. Die hards would wait outside in the freezing cold for hours and hours to get a photo with the band after the gig, or a glimpse of them as they turn up early for the sound check, some traveling around the whole country after the tour bus with tickets bought for every gig. I remember, in the early days with the WetsGlasgow city centre coming to a stand still due to the mass of people that had turned up to the record shop for the ‘in store’ performance. Chaotic, exciting, the stuff rock and roll dreams are made of and perhaps all bit OTT??? (more…)

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