Your Three Communities, Part 2: Connecting More Deeply To Your Engaged Fans

Part 2: Your Three Communities – Community 2 – Engaged Fansbigstock-People-try-to-connect-37039297

Last week I started my 3-part series called Your Three Communities and we started diving into how to connect with your superfans by making your live show as good as it can be. This week I will focus on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites you may be using. They’re engaged with you in what the New York Times brilliantly referred to as “ambient awareness.”  They know who you are but they may not know you very well (yet).  With this community, as with all three, engagement is critical, but here it will be different. In Community 2 contribution is critical but engagement is even more vital.

Brian Solis, the author of “Engage” and the co-author of “Putting the Public Back in Public Relations” has recently written a brilliant blog post on the reasons why creating content is a necessity in today’s social media landscape and it speaks DIRECTLY to your already engaged fans.

The Future of Marketing Starts with Publishing

This article is written for businesses and I have said this many times before: Your music is your business so it wont take much reading between the lines to decipher a plan for yourself in this domain.

Here are the two most amazing morsels:



Ariel Speaking in London May 27, 2010

Internationally recognised Social Media and On Line marketing expert Ariel Hyatt of NYC’s Ariel Publicity presenting her ideas and thinking in London for the first time.

Communications and event management company Evil Genius Media + Events have announced that they will present a seminar in London with leading social media and on line marketing expert Ariel Hyatt of NYC based Ariel Publicity.

The three hour event scheduled for 6 pm, Thursday May 27 at PRS House in Berners St London, is aimed to give artists, artist managers and indie labels practical information to assist them in formulating a plan to deal with all the social media platforms they have to manage as part of a modern 2.0 music career or business.

During the event Hyatt will outline some of the thinking that has made her a must-have speaker on the international conference circuit over the last several years including appearances at SXSW, CMJ, and ASCAP’s I CREATE MUSIC EXPO 2010. Her bi-weekly newsletter and weekly YouTube TV series “Sound Advice” has over 15,000 subscribers.

The event will be segmented into three parts. Part One will focus on expanding the thinking outlined in Hyatt’s bestselling book ‘Music Success in Nine Weeks.’ Hyatt is creating this presentation especially for the London audience who might not be as familiar with her work as the music industry in other territories.

In Part Two, Hyatt will create an open workshop working with a number of audience members on their social media and web pages.  Artists, managers and labels who wish to be considered for selection for this will be asked to submit a URL to Hyatt and her team during the on line ticket purchase process.

Part Three will be devoted to Q and A where Hyatt will give one on one advice to those with questions.

“I trained in traditional PR as an intern in London over 20 years ago and I am delighted to be coming back for the first time to present PR in a whole new light.  The UK music industry is famous for how tough the competition is and how difficult it can be to get a leg up, so for me to be able to come and work with artists, managers and labels will be coming full circle for me.  I am really looking forward to this event.”

The Music Managers Forum, The Association of Independent Music and The Australian Performing Rights Association have all come on board as official event partners enabling their members access to discount tickets.

Event Essential Information:
When: Thursday 27 May 2010 Event starts at 18:00 sharp.
Where: PRS House Berners St London W1T 3AB.
Nearest Tube: Tottenham Ct Rd or Oxford Circus.
Tickets: £30 + VAT are available at
Event Enquiries : [email protected]